Group Sales Manager
June 2014 — Present
Meet and exceed quarterly and annual event and ticket revenue goals.
Plan and sell unique, memorable and fun group events to achieve high levels of customer satisfaction. Maximize revenue through up-selling, creative event planning, and suggestive selling. Conduct inside and outside sales calls including client tours.
Optimize the sales funnel in order to maximize the conversion of prospects to qualified leads to booked events. Maintain and develop accurate customer and prospect database.
Identify and develop group and event leads through prospecting, cold calling and approved networking activities.
Respond to all group event inquiries (online and phone) within one business day.
Achieve high levels of customer loyalty and retention through customer relationship management activities. Attend, network, and give presentations at trade shows, event planner meetings, chamber of commerce functions and other community activities to promote the business.
Prepare renewal contracts and quotes. Conduct and manage appropriate follow up to events such as letters, thank you cards and surveys.
Know and keep records on the competition, their products, prices, and selling strategies.
Communicate regularly and effectively with Sales Department associates and other internal departments.