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Tiffany Hopkins

Tiffany Hopkins

Account Manager


Account Manager at Likeable






Account Manager

* Develop and oversee the strategic direction of 4-6 accounts including developing strategy, establishing KPIs and creating tactical plan of execution to drive ROI
*Manage client relationships to ensure objectives are being met and expectations exceeded
*Serve as interdepartmental liaison to ensure relevant deliverables are received on time and aligned with strategic vision and client guidelines
*Develop innovative campaigns aligned with client strategy to build brand awareness, spur engagement and increase fan/follower acquisition
*Create monthly reports to analyze metrics and community sentiment to track against pre-established KPIs and recommend optimizations where needed

Career medium 05
Career medium 04


Community Manager

*Manage and moderate social properties (Facebook, Twitter, YouTube) for large CPG beauty client
*Create monthly editorial calendar consisting of strategic content that bolsters fan growth and drives brand engagement leading to increased sales/ROI
*Write all content copy and direct visual team on creative across social properties
* Provide feedback and analytical support to Social Analyst for client recap reports
*Direct client on social support for large scale brand campaigns and sponsorship initiatives
*Host and manage execution of live chats and product giveaways
*Monitor social media space for negative brand sentiment and advise client on potential crisis management issues



Account Coordinator, Meredith 360

*Part of a team that creates and develops multi-million dollar new business programs across a variety of media
platforms including print, digital, social media, retail and experiential
* Provide day-to-day strategic, tactical and executional support for sold programs - including managing timelines
and internal communications to ensure timely and quality deliverables to the client’s satisfaction.
*Track and analyze current and potential clients' print and digital media spend as well as follow trade press to identify new business opportunities for Managing Directors.
* Monitor blogger outreach and assess client social media strategies to develop fresh new media ideas to be
integrated into multi-platform client programs
*Assist in content development for client programs
*Analyze print, tv and digital media spending reports and research data for relevant information in developing client strategy

Career medium 02
Career medium 04

IMG Fashion

Office of the Senior Advisor To The Chairman for Fashion

* Manage the day to day operations of the Senior Advisor’s office
*Develop executive presentations on behalf of the Senior Advisor to be shown to company’s senior executives
and clients that outline the company’s new fashion initiatives
*Track fashion industry trends by following fashion trade and consumer press
*Perform research and analysis pertinent to current client projects
* Monitor social media in the fashion space


Vogue, Teen Vogue, Conde Nast Traveler, Bon Appetit @ Conde Nast

Executive Assistant/ Marketing Associate

* Promoted internally to assist senior executive with research, marketing projects and creative ideation in conjunction with the titles he manages.
* Provided research and analysis of Condé Nast magazines and competitive publications.
* Oversaw the hiring process for the second assistant and supervised temporary employees.

Career medium 06
Career medium 05

Conde Nast Media Group

Advertising Assistant

*Suggestion for company improvement (through company-wide contest) recognized by SVP of Human Resources and utilized by Editorial Director for ideas on improving company’s digital strategy.
*Awarded “Assistant of the Month” by senior level management.
*Actively assisted in the management of Director’s client accounts by tracking revenue, staying abreast of recent press and managing the receipt and delivery of creative comps and presentations from art and marketing to clients.
*Composed correspondence and other deliverables sent to senior-level clients and internal C-level and senior executives.
*Liaison between Directors and internal departments such as Marketing, Merchandising, Art and the individual publications, as well as external client communications.
*Managed phones and provide general administrative support for Directors, including international and domestic travel, expenses, high-level international and domestic client meeting coordination and calendar management.


People Magazine

Stringer / Freelance Reporting

Career medium 05

People StyleWatch

Fashion Assistant

• Provided administrative support to Department Manager and staff
• Called in and tracked the check-in and return of high value product samples through extensive excel and photo filing system
• Wrote text and coordinated giveaways and web deals for “Steals” page
• Liaised with internal team (such as EIC, and Art, Photo and Production departments) and external teams (such as public relations and media firms to coordinate the acquisition and return of product samples as well as collect proper crediting information for said products to be featured in the magazine)
• Responsible for building and maintaining active relationships between Department Manager and important PR contacts
• Researched and suggested new brands for feature in the magazine
• Responsible for training new assistant and interns
• Coordinated Department Manager’s weekly schedule
• Managed expenditures through Gelco system


Teen People

Entertainment Intern

Teen People Magazine, New York, NY Spring 2005
• Answered and screened phone calls for Senior Editor
• Transcribed interviews
• Edited copy in Quark
• Pitched story ideas
• Greeted and entertained celebrity guests for office visits

Career medium 01


Northwestern University

Bachelor of Science, Journalism/ Spanish Concentration