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Tiffany Clayton

Tiffany Clayton

Public Relations Coordinator

Resource & Fund Development, LLC

Public Relations Professional | Communications Expert | Brand Strategist

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Resource & Fund Development, LLC

Public Relations Coordinator

• Regularly meet with clients to review the project schedule, Public Relations plan, and reassess their needs
• Redesigned the client’s website and manages content
• Conducts seminars and focus groups to evaluate data and monitor project goals
• Partner with various media affiliates to promote client’s project and organization in the local community by drafting press releases, arranging billboard advertisements, creating promotional materials, and organizing special promotions
• Currently devising an ad campaign along bus routes in Louisiana to reach a specific audience
• Spearheaded the organization’s billboard campaign spanning across the state of Louisiana
• Developed and implemented a Public Relations Plan that required intensive research on the targeted demographic
• Surveyed the market to gauge consumer’s preference in radio campaigns

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Scripps Howard School of Communications – Hampton University

Dean’s Assistant

• Engineered and maintained a database to catalog and track historical artifacts and exhibits displayed year round at the Scripps Howard Foundation Museum
• Delivered superb customer service skills by interacting frequently with administrators, professors, students and other office visitors
• Managed the calendar of the Dean, monitored her correspondences and supported the day-to-day activities

Career

Huntsville Hospital

Foundation Intern

• Entrusted with handling highly sensitive and confidential donor information, which included updating and maintaining the donor database
• Supported the staff in fundraising activities

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Scripps Howard School of Communications – Hampton University

Guest Relations Chairperson

• Chaired the Guest Relations Committee for Scripps Career Day
• Recruited, trained, and directed students to serve as VIP hosts
• Partnered with the steering committee to develop event programming and scheduling

Career

WHOV 88.1 FM

Student Intern and Radio Personaility

• Wrote scripts as well as hosted the weekly radio show “The Gospel Express”
• Managed station equipment including computers, engineering boards, microphones, etc.
• Collaborated with radio staff to develop new innovative programs and promotions

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WHNT News 19

Sales Department Intern

• Authored several articles for the station’s website including important local events such as the annual Tools for School drive in partnership with Wal-Mart
• Responsible for gathering and dispersing potential news alerts from the assignment desk; managed five police scanners, three radios and several televisions
• Researched tactics to execute sales plans
• Managed the social media content of the station’s Facebook page

Career

“Rock The Rim” Basketball Tournament Tour

Public Relations Director

• Served as Student Director for the event; Primary duties included marketing the event and increasing student participation
• Developed promotion tactics to attract participants by creating flyers and other advertising materials to spark student interest

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Career

Hampton University

Bachelor's of Arts, Communication; Public Relations