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Thusitha Abeyesekera Manager Brands

Thusitha Abeyesekera Manager Brands

Manager - Brands

British American Tobacco






British American Tobacco

Manager - Brands

Management of the entire brand portfolio of Ceylon Tobacco Company including DUNHILL, Benson & Hedges, Lucky Strike, John Player Gold Leaf, Pall Mall, Bristol, Four Aces, Capstan and Three Roses

Direct report to Marketing Director

Member of the Senior Leadership Team of the organisation responsible for the Strategic Leadership Agenda of Ceylon Tobacco Company

Recipient of the Chairman's Award for exceptional performance in 2013

Key responsibilities include providing direction to the Organisation at senior management forums and coaching / mentoring members of the Marketing function as a member of the Marketing Leadership Team (MLT)

Career medium 03

Nestlé S.A.

Marketing Lead Pet Food

Ceylon Tobacco Company PLC

Manager - North Area

Responsible for Trade Marketing and Distribution activities in the North Region including Northern, North Western and North Eastern Provinces post war in Sri Lanka.

Key responsibilities included expanding and setting up new distribution channels in war affected areas and managing large sales and distribution teams

Career medium 04
Career medium 02

Ceylon Tobacco Company PLC

Manager - John Player Gold Leaf

Provide direction to cross functional team in the capacity of Project Manager for the JPGL pack change project

Key achievements
Successful migration in a dark marketing context resulting in positive business metrics


Ceylon Tobacco Company PLC

Manager - Pall Mall and VFM Category

Provide direction to cross functional team in the capacity of Brand Project Manager

Career medium 01

British American Tobacco Russia

Team Leader - Eastern Europe, DUNHILL

Member of the team which launched the DUNHILL panel pack for the first time, globally

Key responsibilities included conducting research in the Eastern European Region amongst premium consumers to understand acceptance of proposed pack options using Oracle Research Methodologies


British American Tobacco

Management Trainee

The Global Management Trainee Programme is British American Tobacco’s rigorous graduate development programme, designed to prepare graduates to become the next generation of leaders for BAT

Career medium 05

University of Leicester

MBA, International Marketing, Finance

Chartered Institute of Marketing

MCIM Chartered Marketer, Marketing

The University of Manchester

BSc (Hons), Business Administration

Chartered Institue of Management Accountants

Fellow Member (FCMA), Management Accounting

S. Thomas' College, Mount Lavinia