Thrity Engineer Consulting
November 2015 — Present
Thrity Engineer Consulting specializes in the areas of business development, strategy development and communication, execution of marketing plans, use of metrics and analytics and training/coaching. The firm works on a holistic approach which revolves around key themes of analysis, planning, implementation and control, making the business circle complete. At the same time is a recognition that people play a key role in the success of the elements of the circle, highlighted by the emphasis on training and coaching.
• Business Development – Identifying opportunity and business potential, segmentation and targeting, and personal selling via an outsourced sales team
• Strategy formulation – Growth strategies and expansion plans focusing on portfolio growth, market growth and diversification
• Brand and Corporate Communications – Brand awareness and recall research, stakeholder mapping and management, internal and external communications and management of sponsorships and events
• Management of Analytics – identification of relevant metrics, creation of dashboards, analysis and decision making recommendations.