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Thrity Engineer-Mbuthia

Thrity Engineer-Mbuthia

Lead Consultant

Thrity Engineer Consulting

Kenya

Certified Executive Coach - I would like to help people especially women discover the true potential that exists within them. Chartered Marketer with over 18 years of experience in strategy development, marketing and communications. First woman in Kenya to be recognized by the Chartered Institute of Marketing as a Fellow ...

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Thrity Engineer Consulting

Lead Consultant

Thrity Engineer Consulting specializes in the areas of business development, strategy development and communication, execution of marketing plans, use of metrics and analytics and training/coaching. The firm works on a holistic approach which revolves around key themes of analysis, planning, implementation and control, making the business circle complete. At the same time is a recognition that people play a key role in the success of the elements of the circle, highlighted by the emphasis on training and coaching.


• Business Development – Identifying opportunity and business potential, segmentation and targeting, and personal selling via an outsourced sales team
• Strategy formulation – Growth strategies and expansion plans focusing on portfolio growth, market growth and diversification
• Brand and Corporate Communications – Brand awareness and recall research, stakeholder mapping and management, internal and external communications and management of sponsorships and events
• Management of Analytics – identification of relevant metrics, creation of dashboards, analysis and decision making recommendations.

http://lnkd.in/XuZXdM

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Strathmore University

Adjunct Faculty Member

Chartered Institute of Marketing Tutor - Customer Communications, Mastering Metrics,

Lecturer - Global Marketing, Consumer Behaviour