Social Media Specialist
May 2015 — Present
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions