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Theresa Ortega

Theresa Ortega

Marketing/Social Media/Pro Shop

Indiana State University

Terre Haute, Indiana Area, us

Successful small business owner for more than 21 years Certified Handwriting Analyst, thousands of samples analyzed Certified Cursive Coach Certified Trainer: Tactical Spanish for Law Enforcement First Degree Black Belt in Taekwondo Dynamic and engaging public speaker; many appearances on radio and TV Fluent in Spanish: can r...





Indiana State University

Marketing/Social Media/Pro Shop

• Transitioned to focus solely on Marketing/Social Media/Web & ProShop in April 2015.
• Provided support for Recreational Sports Director, Associate Director and 3 Assistant Directors for 109,450 square foot rec center. Tracking of department budgets, purchase requisitions, vendor payments, and student payroll for 100+ students, biweekly payrolls for 24+ staff, travel authorizations and reimbursements. Cross-trained with African-American Cultural Center and Student Conduct & Integrity offices.
• Organized first department Open House, created new digital community newsletter and grew to 500+ readers, create press releases and make TV/radio appearances. Receive highest evaluations for customer service to our clients.
• Consistently earn All Star newsletter award, with open rates as high as 40%, click rates over 20% and opt-out rates of < 1.5%.
• Event planning, web and communications management, and public relations for faculty, staff and student events.
• Transitioned website from Front Page to Red Dot, then to SharePoint; moved to Drupal in Feb. 2016.
• Generate postings to university daily email, RSS feeds, student/staff portals, as well as Facebook, Twitter, Instagram and Periscope. Create video interviews.
• Coordinate PR efforts including bulletin boards and glass case displays.
• Create marketing to promote GroupX classes, Learn-to-Swim classes, Intramural and Competitive Sports, American Red Cross certifications, Personal Training and events. Search for new products for ProShop.
• Train new marketing/PR students, facilitate and track experiential learning, assign marketing and PR jobs.
• Served as Communications Officer for ISU Staff Council.
• Advisor for Hispanic Student Association 2010 - 2016.
• Advisor for CEO (Collegiate Entrepreneurs Organization) 2015 - present.
• Founding member of HOLA (Hispanic/Latino Org for Leadership & Advocacy) for faculty/staff.

A fun and succinct piece! 

After all these years, hashtags have still got to be one of the most misunderstood social media tactics ever.

A decade of hashtags and youre still doing it wrong

Kamikaze Karate Martial Arts & MMA Supply


Responsibilities for all marketing, web development, promotion, customer relationship management, new product introduction, local/regional/national event promotion for martial arts, boxing and mixed martial arts tournaments and competitions, customer incentive programs, community involvement, etc.

The Handwriting Sensei

Professional Speaker/Certified Handwriting Analyst

I began public speaking when I was very young, as the Public Information Coordinator for H & R Block in Terre Haute. Since then, I've presented many workshops/lectures on a wide range of topics in my areas of expertise: martial arts, small business ownership, cultural relations, and handwriting analysis.

I became a Certified Handwriting Expert after testing in the fall of 2007, and have appeared on TV and radio speaking about handwriting analysis & relationships, self-esteem, success traits, and compatibility.

Previous engagements have included analyzing handwriting for the NIRSA (National Intramural & Recreational Sports Association) Student Lead-On Conference in Champaign-Urbana, Illinois; analyzing during the ASHP - American Society of Health-System Pharmacists (the annual pharmacists' convention in Orlando, Florida with 18,000 attendees); the AORN (Association of Peri-Operative Nurses) Annual Congress with over 6,000 attendees at McCormick's Place in Chicago, Illinois; the SHRM conference in Atlanta, GA, and many more.

In March 2014, I was honored to be part of the TED Conference 2014 Simulcast. Members of the American Handwriting Analysis Foundation staffed the main site in Vancouver, Canada and the simulcast site at Target Commercial Interiors HQ in Minneapolis, MN, in support of Target's TED Conference theme, "Write The Next Chapter". Myself and another analyst analyzed 725 samples from conference attendees during the week-long event. 

Unique, entertaining, "eerily accurate" and amazing are some of the words used to describe my presentations and analyses.