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Terri Nair

Terri Nair

Marketing Associate

Ohana Real Estate Investors

San Francisco, CA

My passion for the consumer experience is built from an appreciation for details and brand personality, and rooted in an education in psychology and consumer behavior. I strive to develop a complete understanding of a brand and their consumer, and serve as bridge between the two.

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Don't wear your wishbone where your backbone ought to be.

Ohana Real Estate Investors

Marketing Associate

As Ohana's Marketing Associate, I create exceptional brand interactions across various marketing initiatives. I manage development of our brand identities and marketing materials, with the ultimate goal of connecting with our target audience in a meaningful way. I also oversee our market intelligence strategy, leveraging my education in market research and consumer behavior to develop an understanding of our clientele & industry and identify opportunities for growth & development.

In my role, I focus on:

• Branding initiatives for new and existing brands, including concepting, naming, visual identity, and messaging
• Implementation of brand guidelines and standards
• Providing market intelligence insights and deliverables to the organization via primary and secondary research, examining topics such as customer segments, comparable projects, and marketing trends

Career medium 04

IE Business School

Master's in Market Research & Consumer Behavior

I studied market research and consumer behavior, ultimately earning a Master's degree. Courses follow a hands-on model and cover the following core areas: business & marketing, consumer behavior, and research & analytics.

Career

Next Jump

Senior Associate

During my career at Next Jump, I held multiple positions within the company and gained experience across several functions, from product development and project management, to brand communication and recruiting strategy. It was an amazing and valuable lesson in adapting, flexibility, and failing fast to learn even faster.

Career medium 04
Career
Career medium 01

Flagship Cruises & Events

Sales Associate

As a sales associate within the tourism industry, I played a part in building the customers' experience with our brand; sales associates represent the first level of brand interaction. As one of the few employees that had the opportunity to directly communicate with customers, I was able to better understand the brand perception and use customer insights to drive sales.

Career

IE School of Social & Behavioral Sciences

MA, Market Research & Consumer Behavior

I studied market research and consumer behavior, ultimately earning a Master's degree. Courses followed a hands-on model and covered the following core areas: business & marketing, consumer behavior, and research & analytics. Each term included a major project for clients such as Millward Brown, Nielsen, and 3M.

University of California, Berkeley

BA, Psychology & Italian Studies