Ohana Real Estate Investors
November 2014 — Present
As Ohana's Marketing Associate, I create exceptional brand interactions across various marketing initiatives. I manage development of our brand identities and marketing materials, with the ultimate goal of connecting with our target audience in a meaningful way. I also oversee our market intelligence strategy, leveraging my education in market research and consumer behavior to develop an understanding of our clientele & industry and identify opportunities for growth & development.
In my role, I focus on:
• Branding initiatives for new and existing brands, including concepting, naming, visual identity, and messaging
• Implementation of brand guidelines and standards
• Providing market intelligence insights and deliverables to the organization via primary and secondary research, examining topics such as customer segments, comparable projects, and marketing trends