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Terrence Skoreyko

Terrence Skoreyko

Marketing Communications Strategist and Brand Consultant

Agency | Contract | Corporate | Freelance


Marketing Communications Strategist and Brand Enthusiast


Agency | Contract | Corporate | Freelance

Marketing Communications Strategist | Brand Consultant

I love collaborating with revved up, forward-focused corporate leaders who know where they’re going next. Together we create and strategically position vibrant marketing and brand communications that differentiate their unique value proposition from their competition.


| Agriculture for Life
| AMA Travel - Rewards
| Canadian Association of Petroleum Producers
| Capstone Homes
| CIR Realty
| City of Calgary
| CORE Linepipe
| Costco Wholesale
| David Aplin Group
| Detours Nightclub
| DONERIGHT Realty Associates
| Dreams Resorts - Spas
| Ferus
| Frontier Engineering
| Georg Fischer Central Plastics
| IKEA Canada
| Infuse Cuisine Group
| Las Vegas Convention - Visitors Authority
| Mosaic Communications
| Newfoundland - Labrador Tourism
| OutQuest Global Adventures
| Palm Springs Bureau of Tourism
| Playa Hotels - Resorts
| Progressive Home Warranty
| Québec City Tourism
| Sandbox Creative Group
| Scanavo North America
| Shaw Communications
| Strad Energy Services
| Sunglass Hut
| TELUS Spark
| Travel Alberta
| United Way
| Universal Ford Lincoln
| Victoria's Restaurant
| Walt Disney Resorts
| WestJet
| WestJet Vacations

Career medium 05
Career medium 04

Mosaic Communications

Marketing Communications Account Manager

| Act as the primary liaison between the agency and the client, focused on building strong lasting relationships.
| Proactively manage project timelines and overall scope of work to meet client expectations.
| Management of brand consistency and overall quality of deliverables including writing briefs, effectively communicating details to internal partners and ensuring all work performed by the agency is timely executed and of the highest standard.
| Responsible for financial reporting and management of the financials related to client projects including timely management of estimates, required signatures, project invoicing and over-all budget management.
| Management of entire project process through creative, production and operations including project planning and overall management of the account.
| Identify business expansion opportunities with clients and work closely with internal partners on research, proposals and presentations.


WestJet | WestJet Vacations

Marketing | Brand Coordinator

| Responsible for the execution of mass media retail advertising for WestJet and WestJet Vacations including online, print, radio, tv, and sales collateral.
| Manage the development and execution of market specific campaigns, including annual calendars, product management, campaign briefs, production schedules, creative development, budgeting, reporting and ROI.
| Develop plans and strategies to support new project launches, schedule deployments and company initiatives.
| Provide on-going direction and coordination to media agencies and in-house creative retail efforts including campaign architecture, ad segments as well as copy and testing strategies.

Career medium 06
Career medium 05

Victoria's Restaurant | Detours Nightclub

Owner | General Manager

| Deliver revenues and profits by developing, marketing, financing, and providing appealing restaurant and nightclub service.
| Responsible for hiring, training and scheduling staff, compliance with health and safety codes and overseeing cash flow and operating expenses.
| Responsible for motivating and coaching to create a memorable patron experience for 30 employees.


IKEA Canada

Marketing | Public Relations Manager

| Responsible for ongoing management and control of internal marketing and promotional budgets for store across Canada.
| Build working relationships with external partners such as media contacts, advertising, and community organizations.
| Develop an annual plan that includes local marketing and events, budget analysis, and strategic positioning.
| Active participation in Store Steering Group including development of store annual business direction, strategic positioning and store climate.

Career medium 06
Career medium 06

Sunglass Hut

District Sales Manager

| Established a well-trained management team capable of meeting the growing and ever-changing demands of well-known retail outlets.
| Minimized operating expenses and maximized sales and profit through planning and hours analysis for twelve locations.
| Responsible for motivation and creating a healthy team climate for over 100 associates.


Mount Royal College

Certification, Public Relations

Northern Alberta Institute of Technology

Diploma, Marketing

Portage College

Certification, Business Administration

Shaw Communications

Team Lead | Recruitment Campaign Specialist

| Identify and attend ongoing recruitment, networking and visibility events.
| Develop sourcing strategy in key markets, by role, to attract best talent.
| Attend campus and post secondary events, working with internal employees, representatives and career centres to ensure a Shaw presence.
| Identify perspective recruitment partnerships among colleges, universities, technical schools, and community and diversity groups.
| Plan and execute recruitment strategies and implement the necessary processes to attract and retain top talent.
| Publicly speak on behalf of Shaw at informational sessions hosted by post secondary institutions and/or community partners.
| Develop and lead a Customer Care diversity recruitment campaign to strengthen the diverse culture of Shaw.
| Assist in the development of social media recruitment campaigns: blogs, Twitter, Facebook, etc.
| Maintain current job postings and research new webs sites on which to post.
| Work closely with Shaw Recruiters and Sourcing Specialists to determine need and ongoing success rates.
| Develop new innovative ideas and initiatives to distinguish Shaw from its competition.