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Teresita Perez-Salamero

Teresita Perez-Salamero

Director of Digital & eCommerce, Global, GUCCI BEAUTY

Coty Inc.

Geneva Area, Switzerland, ch

Over 5 years of experience in the luxury beauty industry delivering consumer-centered product innovation, content & communication strategy and business results Digital acumen end-to-end in social, mobile and e-Commerce with knowledge in search and media planning with luxury execution Passionate team player with a global bac...

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Coty Inc.

Director of Digital & eCommerce, Global, GUCCI BEAUTY

• Leading eRetailer & eCommerce strategy and vision for Gucci Beauty, stepchanging permanent visibility based on eShelving & Productivity guidelines, developing eCommerce guidelines for market usage, regular in market & eRetailer audits. Overseeing eCommerce toolbox across the brand
• Establishing Content Strategy within an Integrated Communication Strategy, executing Paid & Owned Social media, incl. social calendar across all channels as owner of process with licensor & media, consulting for PR on Earned Social and 360 programs
• Managing SEO and SEM strategy for the brand including new initiatives, seasonal and always on content
• Overseeing iMedia toolkits & Digital Guidelines for all initiatives, providing expertise, guidance and enabling approval (with licensor and creative agency)
• Developing ongoing CRM strategy (content/timing/targeting/personalization) and manage design & deployment
• Managing of Gucci Beauty website support and visiblity with licensor

Procter & Gamble

Senior Associate Brand Manager - Global Gucci Fragrances

- Pioneered digital/mobile launch of Guilty new campaign via content strategy From Dark to Light across Snapchat, Instagram, Youtube & Gucci.com, creator of #GuiltyNotGuilty hashtag extension of the campaign, and led end-to-end local amplification in direct partnership with Gucci Fashion House – truly leading the first ever 360° campaign strategy centered in digital on Gucci
- Led global 3Y innovation for Gucci Guilty (40% of Gucci Fragrances) incl. product & communication development, making the Top 10 ranking consistently in top markets (US, UK, AP, MEA), and kick starting first ever nose fragrance development, Alberto Morillas, on Gucci
- Launched consumer-centric product news with classic-building innovation model (Guilty Diamond LE, Guilty Eau, Guilty Platinum LE) while increasing profitability, with supplier interaction at Luxe Pack and close partnership with R&D
- Managed central operations budget including copy production, talent management, & packaging agency contract, with impeccable stewardship & accounting results