June 2014 — Present
Working in collaboration with the creative team I am responsible for translating user and business needs into strategic, interactive, digital experiences for high-profile consumer health / wellness industry clients
• Performed site heuristic analysis for organic growth for client sites.
• Drafted wireframes to document key design layout of proposed, best practices, as well as developing high level site maps and process flows
• Developed functional specifications for proposed digital ecosystems
• Assisted in user research, content analysis and recommendations