Navy Federal Credit Union
Social Media Strategist
September 2014 — Present
Develops and executes comprehensive social media strategies to support corporate-wide social media initiatives for the world's largest credit union.
Collaborates with product owners, Marketing staff, other business units, and ad agencies to create integrated plans and assess programs across all social media channels.
Evaluates and proposes new approaches/initiatives for working with cross-functional teams.
Serves as social media advocate for dialogues/conversations and evaluations to increase membership and community outreach of the Navy Federal brand.