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Taylor Hedgecock

Taylor Hedgecock

Marketing Coordinator

Excellence Industries

Tampa, Other

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Excellence Industries

Marketing Coordinator

- Conduct target market research to define marketing mix
- Create client presentations, press releases and copy for e-newsletters
- Generate sales leads and partnership opportunities via social media and website
- Coordinate trade shows, e-marketing campaigns, direct mail campaigns
- Manage website content, blog and social media efforts

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Schifino Lee Advertising + Branding

Account Management Intern

- Assist senior account professionals in project management activities
- Create competitive audits for prospective/new clients through research & analysis of direct competitors
- Wrote over four press releases & assisted in distributing to statewide & nationwide news outlets
- Research for social media & curation assistance for clients
- Increased Facebook fans from almost 8,500 to over 10,000 through active, regular postings & having a working content strategy
- Proofread & worked with creative to finalize work

Career

University of Tampa - Advertising Campaigns

Account Executive

- Managed the development of a winning, comprehensive ad campaign & creation of an Alumni Program for Frameworks of Tampa Bay's Teens in Action program
- Conducted primary & secondary organized research
- Managed the creation of advertising creative & messaging strategies
- Prepared media strategies & budgets
- Lead role in the pitch of our "Frame the Future" campaign

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MyAreaNetwork.com

Event Coordinator

- Coordinated a handful of networking events in the Tampa Bay area
- Developed leads & motivated local businesses to sponsor events
- Promoted local businesses & their events around the Tampa Bay area on Facebook & myareanetwork.com

Career

Blue Chip Unlimited, LLC

E-Commerce Manager

- Handled all customer service inquiries through e-mail or phone
- Managed 6 online selling outlets - eBay (4), Amazon & company web site
- Curated content for social media platforms - Facebook, Pinterest & Twitter
* Worked 25 hours a week as a full-time student & 40 hours a week over the summer

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Clear Channel Communications

Promotions Intern

Dick Greco

Campaign Assistant, Dick Greco

- Assisted staff with organizational tasks
- Worked heavily with Microsoft Excel and Works
- Created sponsor & donator database throughout the entire campaign

Satellite High School

University of Tampa

BA, Communications, Speech, & Advertising