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Tausha Cowan

Tausha Cowan

Senior Associate Director of Internal Communications / Multimedia Journalist

Columbia Business School

Multimedia and Strategic Communications Professional

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Columbia Business School

Senior Associate Director of Internal Communications / Multimedia Journalist

• Oversaw the successful internal launch and rollout of the school's new brand positioning and tagline through stakeholder engagement, internal branding and social media initiatives
• Managed the launch of multiple integral marketing and communications projects to enrich the school's brand and identity, including widespread digital signage, various promotional videos and an award-winning multimedia website designed to tell the story of Columbia Business School through the eyes of students and alumni
• Develop new internal communications channels and strategic processes that enhance and streamline messaging, raise the profile of the business school and improve communications across various internal stakeholders
• Strategically grow the school’s social media presence by implementing tactics aimed at increasing brand awareness and user engagement
• Advance internal relations and impact community involvement through the creation of short-term and long-term communications strategies
• Align communications across multiple stakeholders by producing and advising on various types of messaging, including communications from the dean and other senior administration, late breaking developments and other notices handled by the marketing and communications team

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Equal Access

Postgraduate Intern, London Office

• Completed while pursuing master's degree at the London School of Economics
• Streamlined the training database of current methodologies, including content advisory groups, stakeholders workshops and community reporting, for use in all offices of Equal Access, a not for profit that utilizes media to impact community mobilization
• Facilitated the growth and establishment of the Equal Access UK office through business development efforts with local charities and NGOs
• Undertook research and literature review for planned Equal Access reports, including one on the reduction of the twin pandemics of HIV/AIDS and violence against women in Nepal and one on the completion of a Pashto-language radio project in Pakistan

Career

London School of Economics

Postgraduate Intern, POLIS Media Think Tank

• Completed while pursuing master's degree at the London School of Economics
• Elevated awareness of POLIS’s annual research project on the role of social and digital media in the promotion of BBC’s iPlayer through the coordination of publicity efforts
• Organized and recruited panelists for the 2011 POLIS Value of Journalism conference. Topics included the future of journalism, media and democracy, the impact of Wikileaks and the role of international broadcasting organizations.

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NBCUniversal, Inc.

On-Air Contributor, New York Nonstop, WNBC

• Created new programming for New York Nonstop and nbcnewyork.com through “20 on the Town,” a weekly segment focused on activities around New York City for $20 or less, and “Neighborhood Knockouts,” a weekly segment focused on cultural and educational activities within New York City neighborhoods

Career

NBCUniversal, Inc.

Executive & Internal Communications

Specialist, 2008–2010
Coordinator, 2007–2008

• Responsible for 30k+ employee engagement across various business units via daily online written and video content produced on multiple digital media platforms
• Executed cross-platform internal communications strategies for numerous company-wide initiatives, including Diversity Week, Green is Universal, Healthy Week and NBC’s coverage of the Olympic Games
• Organized production of internal video series featuring company executives discussing vital components of NBCUniversal’s merger with Comcast
• Crafted tactical messaging communicated by executives, particularly the President and CEO
• Supported integral external and internal communications efforts during several acquisitions and mergers, including The Weather Channel, Oxygen Network and Comcast, through the implementation of strategic communications plans
• Served as on-air correspondent and producer for internal company video series, including exclusive red carpet film and television premieres, behind-the-scenes features and general interest stories

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New Line Cinema LLC

National Promotions

• Generated ideas for potential promotional partnerships between New Line Cinema and other companies
• Constructed promotional folders for upcoming New Line Cinema theatrical and home entertainment films, including Hairspray, Rush Hour 3 and The Golden Compass
• Participated in promotional meetings with external agencies and assisted with the 2007 Toy Fair, an international toy trade show exhibiting the newest products in the children’s entertainment marketplace

Career

The Rachael Ray Show

Production

• Involved in the production and post-production of the show through research and the logging of tapes
• Conducted various tasks during filming of the show, including correspondence with the audience and backstage support.

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West Africa AIDS Foundation

Assistant Event Planner

• Supported the creation and implementation of HIV and AIDS anti-discrimination workshops in local schools throughout Accra
• Drove sponsor participation and assisted in the execution of the West African AIDS Foundation fundraising fashion show
• Communications liaison between event partners.

Career

London School of Economics and Political Science

MSc, Media, Communication and Development

Mediabistro

Continuing Education Student

New York University

B.A., Journalism and Mass Communications

New York University, School of Continuing and Professional Studies

Continuing Education Student