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Tatenda Musapatike

Tatenda Musapatike

Owner and Writer

Applyfit.com

Washington, DC

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Applyfit.com

Owner and Writer

• Writes about the intersection of health, wellness and technology from the perspective of a busy, active professional in Washington DC.
• Develops and implements social media strategies to grow the audience.

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Beekeeper Group

Account Manager

• Manages several client accounts in the non-profit, healthcare, education, and technology sectors to grow and manage their online presence through developing online strategies informed by data to achieve their goals.
• Writes strategic content for client blogs, websites, and social media channels designed to achieve messaging goals determined by the client.
• Establishes, monitors, and manages online metrics reporting systems using various CRMs, Google Analytics, Facebook Insights and Twitter analytics.

Career

Americans for Tax Fairness

Deputy Digital Director

• Monitored media clips daily to generate new content for the campaign’s two websites, www.americansfortaxfairness.org and www.atfactionfund.org, two Facebook accounts, and two Twitter accounts.
• Regularly updated and edited the campaign’s two websites with new content from our grassroots program and news media coverage about the campaign’s work and issues.
• Tracked website and social media analytics.
• Drafted and sent action e-mails.
• Copyedited campaign publications, such as press releases, fact sheets, and press clip documents.
• Maintained coalition partner and participant groups and listservs.

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NGP VAN

Sales Coordinator

• Drafted and sent product information emails that serve as the initial contact for over 500 new NGP VAN clients ranging from school board candidates to top tier campaigns and principals at national organizations.
• Provided daily research updates to nine Account Executives through the utilization of various online sources such as: www.FEC.gov, www.opensecrets.org, state-based filing software, national and local political blogs, Facebook, Twitter, and Google Alerts.
• Served as the Senior Coordinator to Director of Sales and Marketing and provided a wide range of project execution, both immediate and long-term, including but not limited to: supporting a company-wide overhaul of our internal order form system and procedure; aiding in major partnership roll-outs; and aiding event planning for professional events.
• Acted as the administrator for core CRM database used across seven departments and functioned as the primary source of support for a staff of over 70 people in the DC office.
• Managed and trained six interns and junior level administrative staff to interact with clients.

Career

Women's Campaign Forum

Communications Fellow

• Managed the Women’s Campaign Fund’s Facebook page, Twitter page, and blog in order to produce a coordinated message that drew attention to specific women’s issues.
• Wrote and published articles about policy shifts pertaining to women and women candidates for WCF blog, Women and Politics.
• Drafted the Women’s Campaign Fund’s weekly news alert email, “Miss Representation,” and website.

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Revolution Messaging

Social Media/Communications Intern

• Drafted SMS messages to send to United States Senate and United States House candidates’ contact lists.
• Assisted with SMS message strategy and utilized online platform to send over 20 SMS messages to over 500,000 contacts.
• Organized client lists and updated sent message reports.
• Tracked social media dialogue through Facebook, Twitter, and Google about clients and drafted reports for the CEO.

Career

School of Public Affairs, American University

Master of Public Administration, Political Communication

Davidson College

2010. Bachelor of the Arts, Political Science; French

New York University in Paris