Director, Client Services
February 2013 — December 2013
Developed a working knowledge of and strong relationships with key clients: Duane Reade, Master Card, Sears, Mohawk Flooring and Nickelodeon.
Anticipated client’s needs and provided information about social media programs, trends, and the competitive landscape.
Participated in the annual planning process, developing and managing social media plans for various brands and retailers.
Served as a subject matter expert on social media and shopper trends, providing direction, recommendations and rationale on marketing communication and tactics.
Prepared and delivered effective, influential bi-weekly reports to clients on progress and success of campaigns.
Fostered collaborative relationships with clients, retailers and cross-functional teams including community management, operations, corporate communications and creative.
Managed budgets, ensuring profitability for Collective Bias and contributing to overall department bonus attainment.
Acted as a change agent/impact player from both an internal and external perspective – contributing to both client and Collective Bias performance.