Director Offers and Analytics
November 2015 — Present
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Director - Marketing Intelligence and Customer Experience at Verizon Wireless
Lead design and delivery of marketing intelligence and customer experience for the Midwest Area. Provide strategic assessment, research and market insights to drive market segmentation strategies, identify performance trends, plan media spending and develop acquisition strategies. Responsibility for overall customer experience strategy, development, execution and measurement of Voice of the Customer. Lead cross-functional project management team with focus on complex market launches related to carrier acquisitions and network expansions.