Contributing Writer Glamour
October 2013 — Present
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Content Strategist + Editor + Writer
Super Fan Media is a boutique content strategy and editorial agency that will help you turn casual consumers of your brand into super fans! I also consult on growing your brand through SEO, social media and creative marketing.
Specializing in lifestyle editorial, my areas of content expertise include shelter food, parenting, health, diet, fitness, beauty, relationships, humor, entertainment and more.
Lead operations of the network site, the #2 food site in the country. Interface with matrixed departments – network and digital groups including editorial and product development, ad sales, marketing, research, and technology– to drive monetization and content initiatives.
AOL HEALTH NETWORK/THAT’S FIT
Developed and executed a cross-platform editorial strategy based on consumer usability, SEO, and revenue generation.
*Grew site to #3 Comscore ranked health site, increasing PVs 300%.
*Relaunched diet and fitness blog ThatsFit.com into a highly visible editorial experience, doubling site PVs and search traffic.
*Cultivated and managed successful traffic-driving partnerships with Conde Nast, Rodale, Bob Greene, Hachette, and Harvard Health Publications among others.
Pioneered ParentDish.com relaunch with new writers, design and expanded budget.
*Grew site to a top ten Comscore ranked family site.
*Tripled search traffic by recruiting marquee writing talent from the parenting space.
*Initiated successful reciprocal relationships with other top family sites.
Designed and implemented content strategy for AOL Food and Slashfood.com.
*Grew site AOL Food to #3 Comscore ranked food/cooking site through team building and budget restructuring.
*Developed branding and interface strategy based on user-centered need and performance metrics for relaunch as KitchenDaily.com in early 2010.
Spearheaded editorial vision and content creation from channel conception through launch.
*Transformed editorial voice, including rebranding of AOL Health and content merger of AOL Coaches site.
*Collaborated with sales and portal edit team to design sponsor- and reader-friendly content, including video and interactive programming.
*Designed and monitored performance metrics measuring programming effectiveness.
Produced and managed content for all young readers online properties, including daily updates of corporate site, and stand-alone platforms.
*Supervised design and production team.
Oversaw all content development, including working with sales to create sponsored content.
*Shaped editorial vision for Beauty & Style, Love & Sex and Entertainment verticals.
*Assigned, edited and generated articles and interactive content.
*Hired and mentored team members.
Managed Webguide section of TVGuide.com, including daily story assignments, research, writing, and editing. Directed the editorial vision of the section through initial launch and later revisions. Wrote daily pop-culture column and assigned stories to staff and freelancers. Worked closely with magazine; sharing, creating, and revising content for both platforms.
Oversaw the development of live chat programming for gURL.com. Selected and booked talent for events with Grammy winning artists, Oscar nominated filmmakers, and issues related guests. Managed partnership Yahoo, creating traffic drivers from shared programming.