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Tammy Eckenswiller

Tammy Eckenswiller

Senior Editorial Director

Rebecca Minkoff

A brand strategist and fashion merchandising executive with extensive experience spanning the luxury, contemporary and lifestyle categories. Expert in creating product identities via content marketing, concept development, fashion/trend direction, social media and brand management. A specialist in successfully creating cont...

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Rebecca Minkoff

Senior Editorial Director

Reporting to the head of marketing, Tammy is responsible for translating the creative brand vision and voice across all consumer touch points and multiple teams to further establish Rebecca Minkoff as an innovator in the fashion industry. She aligns and manages the creative marketing team in content creation and execution to produce a single, unified brand point of view across all channels of distribution: online, mobile, retail, social, advertising, PR and traditional media.

She partners with internal and external leadership to drive innovation in customer acquisition, engagement and retention for the global omni channel strategy. As senior editorial director she built and leads the team that oversees editorial direction, social media, content development, merchandising and creative production.

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Tammyeckenswiller.com

Fashion & Editorial Direction

Tapped to utilize vast expertise in fashion and editorial development engaging various industries throughout tenure such as editorial content marketing/social media, trend forecasting, e-commerce, merchandising, retail, publishing, advertising, apparel design, and entertainment. Joined forces with high-profile celebrities including Mary Kate Olsen, Katie Holmes, Rihanna, Kate Bosworth and Rose Byrne.

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