Educational Discovery Tours
Director of Business Development
July 2016 — Present
Primary Focus: Create and execute Educational Discovery Tours online sales and marketing strategies to maximize the direct generation of qualified group sales leads that result in conversion.
Key Tasks and Responsibilities:
* Website content and design (Wordpress) resulting in online lead generation growth and sales
* Write and publish weekly blog posts
* User analysis to define company client profile by market
* Manage and collaborate with agency on SEO
* Student travel product development
* Social media plan and implementation
* Sales team meetings to gain competitive data and trending opportunities
Educational Discovery Tours was founded on the principle of matching classroom curriculum with real world environments to enhance student learning. We provide safe, high quality group travel experiences for schools and organizations throughout the United States.
Educational Discovery Tours has provided engaging and interactive learning experiences for students of all ages for over forty years. Our curriculum based travel programs are designed to bring history, music, art, science and literature to life.
While our company designs customized group tours for almost any need, our primary student group travel products include Washington DC school trips for United States history students, custom performance trips for student Marching Bands, Orchestras, Choirs and Dance Teams desiring public performance and/or local school music program collaboration opportunities, music clinics, student music festivals, parades and competitions. We are also the foremost tour provider of California Gold Country History experiences for elementary school students.
Most popular destinations include Washington DC, New York City, Disneyland, Disney World, Chicago, Southern California, Boston, Philadelphia, Sacramento, San Francisco, San Diego, Nashville and Seattle.