Aon Risk Solutions
June 2012 — April 2014
-Lead cross-functional teams to deliver fully integrated programming.
-Developed and delivered annual marketing plans & budget.
-Managed day-to-day interaction with internal & external partners.
-Measured and evaluated programs based on established objectives.
-Influenced & motivated a cross-functional team to deliver results.
-Analyzed the industry landscape & consumer trends to develop understanding and insight that lead to development of competitive advantage plan.
-Developed strategy for products & service usage objectives consistent with marketing plans & brand equity.
-Created strategy to grow awareness and elevated the company brand.
-Performed financial evaluations & analysis.
-Set objectives, gained team alignment, identified & delivered against key milestones, and delivered contingency plans.
-Developed and executed contact strategies to optimize coverage and identify additional opportunities.
-Created sales and marketing materials, business plans, and forecasts for accounts to maximize volume and productivity.
-Developed and maintained solid business relationships with key company and store personnel to gain incremental business.
-Directly supervised the production of multiple marketing-related projects, including special events, instructional trade show exhibits, and other interactive marketing campaigns.
-Served as the company spokes person for tradeshows and special vendor events.
-Worked with clients to develop creative marketing campaigns and secure press opportunities.
-Assisted and supported sales executives with matrixes, demographics, and administrative tools required to meet business objectives.
-Provided information to management regarding product and service commitments.
-Prepared and submitted comprehensive sales kits and procedure manuals.