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Tamara Holloway

Tamara Holloway

Social Media Manager (Consultant)

MicroSociety

Philadelphia, PA

Here are a few highlights of my competencies in the field of Marketing and Communications: · Handled a wide range of creative services including managing banner ads, direct response, per inquiry advertisement, publisher's adservers, online ad campaigns, compiled pre and post log information for media buying and forecasting...

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MicroSociety

Social Media Manager (Consultant)

-Implement the Social Media strategy for MicroSociety, by developing a public-friendly voice for the company
-Generate inbound traffic and cultivate brand awareness
-Report on effectiveness and share across the organization to maximize efforts.
-Measure impact and analyze results of social media programs
-Manage social media program that drives positive conversation and engagement on the most influential social networking sites to increase client and customer satisfaction and loyalty.
-Serve as corporate spokesperson in social media space with consistent delivery of the brand message, the appropriate tone and a focus on improving our clients' and customers' experience.

Philadelphia Media Network: Philly.com, Inquirer and Daily News

Digital Campaign Manager

• Primary contact and resource for the sales team. Main point of contact for assembling campaign elements, inventory forecasting, creative trafficking, reporting, and post-sales support for sales teams, product managers, and internal team members.
• Manage and schedule email marketing blasts and test pages
• Responsible for analyzing and recommending delivery changes to maximize campaign and network revenue opportunities
• Recommend changes to campaigns to optimize results and ensure campaign goals are met
• Troubleshoot trafficking issues that may arise
• Ensures completeness of all documentation and adherence to approved workflows
• Forecast inventory
• Escalates issues to ensure the department conforms to all service level agreements for accuracy, timeliness, and completeness.