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Tam Le

Tam Le

Strategist

Pearlfisher

Greater New York City Area

On paper I’m a strategist with 4 years of experience, but I was born with the insatiable curiosity to understand how things work. My innate interest in people and cultures led me to excel in Marketing and Psychology at The University of Texas, instilling in me the symbiosis between business and people. After university, my ...

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Pearlfisher

Strategist

• As one of three strategists, responsible for analysing brands from an audience and contextual viewpoint, creating brand strategies and design briefs, and naming new-to-world brands and sub-brands
• Assist in developing the strategic brand perspectives for new business pitches with a 46% win rate
• Regularly contribute to the company's thought leadership through powerful and insightful writing about millennials and multicultural marketing
• Interviewed twice and maintain an on-going relationship with Branding Magazine because of recognition for expertise in brand marketing, particularly in the field of millennial consumers

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For almost 20 years, the Cassandra Report has been the leading ongoing study of emerging trends, generational insights, and youth behavior.

Nice package