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Taja West

Taja West

Marketing and Events Specialist

Consultant

Greater Philadelphia Area, us

Creative problem solver and confident communicator skilled in executing marketing promotions for digital, broadcast and print campaigns.

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Eighteen37 - The Podcast

Executive Producer

Law School Admission Council

Marketing Consultant

Led development, design, and deployment of LSAC’s first mobile application for a community of 222 law schools across the U.S. and Canada.

• Collaborate with internal departments to gather system requirements and establish design and content strategy
• Perform in-depth usability testing to improve user experience and deliver onsite technical support to 500+ attendees and internal team members
• Conceptualize event strategy and online marketing initiatives for LSAC’s annual law school forums
• Ensure delivery of creative assets and provide copywriting support for online content, print collateral, and email campaigns
• Monitor social media channels and campaign performance to provide recommendations for optimization and re-targeting
• Deliver a holistic end-user experience by automating onsite initiatives, such as session evaluations and staff communications, via mobile activities and promotional campaigns