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Swati Anand

Swati Anand

Research Assistant

Schulich School of Business

Research Assistant at Schulich School of Business

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Schulich School of Business

Research Assistant

Career medium 01

Schulich School of Business

MBA Candidate

Communications Director, Schulich Net Impact
Co-director of Social Media, Schulich Marketing Association
Assessor for undergraduate applications – assessed and played an active role in deciding admissions for 800 applicants for the BBA program

Career

Grand Challenges Canada

Consultant - Digital Media

• Manage the company’s Twitter and Facebook – generate content, plan campaigns and interact with stakeholders
• Design campaigns for strategic announcements and monitor visibility on various digital media channels
• Develop training collateral for digital media familiarization and orientation for organization staff

Career medium 06
Career
Career medium 05

Grand Challenges Canada

Communications Intern

• Conceptualised and executed integrated communication plan with strong marketing focus, resulting in higher visibility in social media – Twitter, Facebook and LinkedIn – and increased traffic to company website
• Revamped and re-launched company blog, drafted guidelines for staff, edited content and promoted it via social media which resulted in increased brand presence in global events like G8 and enhanced personal branding for staff
• Repositioned Grand Challenges Canada to include Impact Investing in the current branding which focused on Global Health

Career

The Times of India

Principal Correspondent

• Managed and co-authored column on local start-ups called S Files which featured the winning strategies, the story behind and the road ahead of 20 of the city’s top entrepreneurs
• Wrote extensively on consumer trends and evolving strategies in retail; entry and progress of MNC fashion brands in the Indian market and on the CPG sector
• Contributed to weekend magazine TOI Crest, writing on diverse topics from food to music to webcomics

Career medium 05
Career
Career medium 05

Financial Chronicle (Deccan Chronicle Holdings Ltd)

Senior Correspondent

• One of the primary contributors from the South for the Friday business features and lifestyle supplement Roar
• Tracked entrepreneurship trends with start-ups and at Indian School of Business (ISB)
• Reported on ramifications of political turmoil that broke out in September 2009 on the economy

Career

The Times of India

Senior Business Correspondent

• Wrote a 20 part series on Bangalore’s successful local retailers focusing on their history, evolving strategies and path ahead called Bangalore Bazaar, which was hugely popular with readers
• Co-authored a business lifestyle series called Bangalore Bistro for the Saturday Business section
• Wrote on branding and did news and features in this area
• Specialised in retail and tracked keenly the growth of national and international retail chains

Career medium 03
Career
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The Times of India

City Correspondent

• Karnataka government used my features on tourism in the state and Hampi in particular, at the world’s largest tourism trade fair, Internationale Tourismus-Borse (ITB) Berlin
• Revamped and relaunched weekly student column TOI@Campus, which was immensely popular with young readers across the city

Career

The Indian Express

Features Writer

• Reported for all sections from the main paper to daily city supplement - Mumbai Newsline and the Sunday magazine - Eye
• Routinely interviewed actors, film directors, authors, artists, musicians, poets, fashion designers, models, theatre artistes, TV personalities and chefs

Career medium 06
Career

CNBC TV18

Intern

I was the assistant producer on a corporate quiz show called 'The Challenge' conducted by Derek O' Brien between B-school students and corporates.

JWT

Intern

As a trainee copywriter, I worked on accounts like Lipton Ice Tea, UB, Standard Chartered Bank, DNA Networks and Knorr Annapurna.

York University - Schulich School of Business

Master of Business Administration (MBA)

Symbiosis Institute of Media and Communication

Master's degree, Communication and Media Studies

Christ College - Bangalore

Bachelor of Arts (B.A.), Communications, English Literature, Psychology