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Suzy Krohn

Suzy Krohn

Growth & Performance Marketing

Looking for new opportunities

Los Angeles County, CA

Hi, my name is Suzy. I am a marketer with 6+ years experience in running successful marketing campaigns. I've worked at a Fortune 500 company as well as a startup and know how to roll up my sleeves and get work done beyond what's listed in the job description. I thrive in collaborative and creative environments and a...






Growth Marketing Manager

• Launched and optimized multi-channel acquisition campaigns on Facebook, Instagram, Pinterest, LinkedIn, Google Ads. Acquired new customers at 20% growth rate month over month, while lowering CAC by 61%, and managing a fixed budget.
• Launched experiments testing into new marketing channels and optimizing conversion. Successfully continued to optimize for lower CPC & CAC.


Content Marketing Manager

• Campaign Management: Created and developed launch roadmap for new B2B cross-channel campaigns and buyer persona targeting plans.
• Web Optimization: Led digital strategy, planning, execution, optimization, and reporting for landing pages to drive new leads. Optimized landing pages backed by Google Analytics and Marketo data to increase traffic from owned and paid channels.


Email Marketing Manager & Marketing Automation Lead

•Email Marketing: Developed and executed email marketing campaigns to land relevant messaging and offers. Monitored, analyzed and fine-tuned email campaigns.
•Marketing Automation: Implemented customer journey campaigns in Marketo to engage and nurture customers through email after multiple channel acquisition.


Product Marketing Manager - Product Launch Lead and Affiliate Marketing

• Product Launch: Led the successful product launch of Visual Studio 2012 in Australia, engaging with customers and end users at the Australian launch event attracting 2,000 developers in person and 26,000 virtually.
• Partner Marketing: Built and nurtured strong partnerships to grow Application Lifecycle Management business recruiting and on-boarding new partners, and maintaining existing relationships. Planning and execution of affiliate marketing programs and events to drive $1.3m pipeline and revenue growth (+2% YoY) by providing partners with “Marketing in a Box” material to engage with customers through email, and execute digital events to scale.

Career medium 01

Leuphana University

Master of Arts, Entrepreneurship and Information Management


Channel Marketing Manager - Social Media and Sales Engagement

• Lead Management: Led development of sales lead funnel that allows for automated sorting and routing of leads from marketing activities to be forwarded to Sales.
• Social Media Marketing: Introduced and launched Tagboard, a social media curation and monitoring platform, to drive community engagement resulting in an increase of brand engagement on social channels by 250%.

University of Applied Sciences Stralsund

Bachelor of Business Administration, International Management