General Manager, Operator and Directory Services,
July 1998 — March 2002
Full P&L accountability for $618M Operator and Directory Product Line. Strategic planning for $1.1 Billion product line. Businesses included 1-800-CALLATT for Collect Calls, Operator and Directory Services, College, Military, and Relay Markets. Supported annual advertising budget of $130M.
Exceeded Business Unit targets for revenue and EBIT by 14%.
Integrated product, regulatory, PR and pricing functions for 33% efficiency gain. Set and implemented operator services policies for the company during the 9/11 emergency.
Prepared regulatory strategy and testimony to preserve pricing structure to state Public Utility Commissions.
Managed savings claims for 1-800-CALLATT Collect service. Provided legal, operational and agency partner support for in market advertising.
Led development of new Collect message feature; improved sales by 230% and generated $4M incremental cash. U.S. Patent awarded for new feature.