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Suzanne Bouffard, DCMP

Suzanne Bouffard, DCMP

Director, Marketing

Digitas Health LifeBrands

Greater Philadelphia Area

Results-oriented marketing professional with more than 15 years of healthcare and pharmaceutical experience. Proven track record in multi-channel marketing with a strength in developing strategies to increase revenue. Direct marketing programs in a key leadership role from designing strategy-using tools such as predictive mod...

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Digitas Health LifeBrands

Director, Marketing

 Lead integrated account planning and strategy development across the agency for pharmaceutical clients for by creating environmental and competitive analyses and reviewing metrics and analytic insights.
 Understand the brand objectives ensuring they are incorporated into annual strategic planning.
 Develop a deep understanding of customer needs, beliefs, and expectations to create insight driven and customer focused strategies; identify market trends and opportunities; and drive results for the brand
 Lead entire life cycle for consumer and HCP projects from creative briefing to measurement and KPI development and reporting for sales meeting tactics, custom media programs, flash and rich media banners, branded and un-branded websites, SEO and SEM tactics, in-office patient materials, sales force support, branding guidelines, and CRM and database driven programs.
 Responsible for revenue growth through identifying client opportunities, monitoring budget and pipeline reports and collaborating with the agency and client finance departments.

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