Executive Coach + Podcast Host
I am an executive coach who helps innovators, creators and disruptors to hone their leadership skills and presence so that they can have greater influence and impact. I am also the creator and host of the podcast Cosmos In You.
"Doubt kills more dreams than failure ever will." - Karim Seddiki
Avid student of science (love Quantum Physics) and spirituality Love studying entrepreneurship and anyone who is disrupting their marketplace. Can't get enough of understanding neuroscience and the role it plays in our day to day lives in the form of habits and limiting beliefs.
Would love to one day have my own talk show on tv where I interview thought leaders who explore the world we cannot see.
Executive Coach / Speaker / Podcaster
June 2007 — Present
My work is dedicated to connecting who you are to what you do. I love to help leaders to work at their fullest potential and motivate others on their team to do the same.
The Wine Group
Director of Marketing
June 2006 — July 2007
• Directed all aspects of brand marketing for the division
•Managed all consumer research, concept development, package design and promotional programs.
•Wrote all back label copy for new brands being launched.
•Led multi-functional teams (including design, production and finance) to create and commercialize new globally-sourced brands.
Williams Sonoma, Inc
March 2003 — June 2006
•Directly managed Decorative Accessories and Rug department.
•Created seasonal and core product assortment strategy based on market analysis, sales and industry trends.
•Closely partnered with design team to create a product mix that was both strategic and forward thinking.
•Obtained feedback from stores to improve product and add to collections.
• Collaborated with Inventory Management to provide Sourcing and Production Management with purchase quantities, delivery dates, flow and exit strategies for initial cost and production negotiations for new programs.
•Provided Inventory Management with final assortment plans (line lists), product details, target retails, estimated IMU, importance to overall assortment (big bets), flow to DC and floor plan location for developing purchase projections and buy plans.
•Developed Assistant Buyer by clarifying objectives, assessing performance and providing regular feedback.
March 1999 — April 2003
•Directly managed global product development of department earning $500 million annually.
•Ranked in top 15% for personal performance ratings of Gap, Inc. for four consecutive years.
•Increased same store sales by 20% in my respective areas for Fall 2003 line.
•Established pricing and managed costs of each program to meet corporate target margin goal.
•Created and managed quarterly $1 million design and pre-production budget.
•Presented seasonal assortment and strategies to CEO, merchandising, production, and marketing teams.
•Reacted to current business trends which resulted in fast-tracking new product into stores to increase sales.
Coaches Training Institute
University of California, Los Angeles
I loved UCLA! It was a perfect mix of academics, athletics, great weather and culture. I feel incredibly grateful to call myself a Bruin.
San Mateo High School
While in high school, I was an avid basketball player, held various student council positions, acted in a few school plays and my favorite subject was Biology.