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Suzann Knudsen

Suzann Knudsen

Charlotte, Other

Social Media and Communications Management


Data Conversions/Data Tech Systems LLC

Marketing/Advertising/Sales/Public Relations/Management

* Proficient in reporting with Google Analytics, and executing responsibilities with ad networks such as Google AdWords, Microsoft/Bing, and other niche traffic platforms.
* Daily work with Excel in order to update data and report results to stakeholders as required (daily, weekly, monthly).
* Coordinated trade show exhibits, logistics, A/V and technology rental.
* Organized delivery of creatives for both online production and physical replication.

Product Owner
* Subject matter expert during website development on social networking sites.
* UX experience with community-based sites, and enhancements on those sites once they were in production.
* Served as regular liaison between web development teams and business users.
* Familiarity with Scrum agile development methodology, as well as task-tracking software such as JIRA and Redmine.

Social Media Management
* Created and oversaw the social media presence for a dozen branded niche properties, and continuously monitored online public relations to ensure their success.
* Managed and developed a team of ten to handle branded social communities.
* Maximized challenge opportunities to establish growth on sites including Facebook, Twitter, Tumblr, Pinterest, Instagram,WordPress and MySpace. Additional familiarity with Google+, LinkedIn.

Sales and Marketing
* Managed 15,000 affiliate accounts by promoting existing sales tool usage.
* Identified internal lost revenue opportunities, and collected more than $10,000 missing income on under-managed products.
* Assisted daily with client support issues.

Press and Public Relations
* Responsible for internal communications and external press and public relations; supervised a press team of two as well as coordinating with outside firms.
* Supervised e-mail marketing distribution and newsletters.
* Managed marketing plans for both physical product releases and digital content.
* Achieved Alexa traffic rankings of under 500 on specialty video hosting platform.

Career medium 03
Career medium 01

Media Play

Shipping-Receiving Assistant/Department Manager

* Managed 30 full-time and part-time employees in a 46,000 square foot multi-media superstore with annual sales of approximately $7 million.
* Oversaw all departments, acted on company directives and adhered to corporate polices.
* Executed numerous merchandising campaigns with corporate recognition; supervised department re-merchandising in three additional district stores.
* Executed annual inventory plans with RGIS services.
* Actively responded to new technology and media platforms to maximize sales.
* Assisted with final store closing, asset sales and transfers.


Sam Goody

Assistant Manager/Manager

* Managed 15 full-time and part-time employees in a 3,000 square foot mall-based music retail store with annual sales of approximately $1 million.
* Focused on customer service and sales in a popular historic landmark tourist attraction.
* Organized in-store appearances of musical guests with local and national record labels.

Career medium 05
Career medium 03

Green House Bar & Restaurant St. Thomas, USVI

Promotions Manager/DJ

* Created and hosted local entertainment as well as national events, such as the Miss Hawaiian Tropic Competition and USO-sponsored concerts.
* Updated island-wide imaging and co-branding with all three liquor distributors on the island.
* Programmed separate Top 40, Alternative and Urban nights; Happy Hour host and MC for all special events.
* Created top selling T-shirt and glass wear designs, as well as restaurant promotions that increased bar revenue up to 70%.


Sam Goody

Assistant Manager/Manager

* Directed new store set-up, merchandising, and positioning in a high-traffic tourist destination.
* Managed 12 full-time and part-time employees in a 2,000 square foot mall-based music retail store with annual sales of approximately $1 million.
* Executed local music buys to support unique location niche.
* Developed new company protocols in post-hurricane disaster management after Hurricane Marilyn, 1996.
* Received Store Manager of the Year (Honorable Mention) Award, 1997; multiple awards for excellence in various corporate focus items.

Career medium 06
Career medium 06

WIVI-FM (Ackley Communications)

On-Air Personality

* Air talent for AAA station with voice-over and commercial work.
* Hosted the only weekly modern rock format show in the Eastern Caribbean.
* Popular MC for charity events, concerts and station promotions; guest DJ in local clubs on a regular basis.


DePauw University

Bachelor of Arts, May 1993, Communications Arts and Sciences