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Susannah Carpenter

Susannah Carpenter

Owner

Hello Ginger

Charlotte, NC

Digital Media + Marketing Manager at Charlotte Parent Magazine

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Sweetpress Studio

Owner

http://www.lovesweetpress.com

Sweetpress Studio offers printables for home decor/weddings, stationery, monograms, invitations, greeting cards and more. Also offering freelance design services for small businesses including branding, logo, marketing pieces, business cards, letterheads and more.

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Career

LKN Parents

Art Director

Editorial design for LKN Parents Magazine, a quarterly publication distributed in the greater Lake Norman area.

Charlotte Parent Magazine

Digital Media & Marketing Manager

Develop, design, schedule and manage creative marketing campaigns for the magazine’s monthly issues, annual guides, sales initiatives, contests, events and online programs

Print design including magazine ads, brochures, sales sheets, event collateral/signage and promotional tools

Content development/management; banner, web graphic design and html landing page design; search engine optimization; produce compelling images and alt tags for all web content

Design and produce content for weekly and monthly eNewsletters and promotional eBlasts

Prepare and execute social media strategies and manage social media presence, driving traffic to website via creative promos and contests on Facebook, Pinterest, Twitter, Instagram and Linkedin

Support the web needs of outside clients and partners, producing content, design and scheduling of digital ads, promotional eBlasts, web coupons, social media updates and sponsored content

Assess web analytics and implement strategies for increasing page views and decreasing bounce/exit rates; manage Google Adwords and Facebook ad campaigns

Initiate, develop and manage trade agreements with Charlotte Parent’s community partners; ensure that all deliverables are completed

Manage event marketing campaigns and event logistics including the annual Fit Family Challenge, Moms@Work Breakfast and Summer Camp Expo

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Career

Independent

Freelance Graphic Designer

Provide creative design for businesses including logos, business cards, letterheads, mailers, brochures, postcards, digital graphics and more.

Charlotte Parent Magazine

Directory Editor

Managed Charlotte Parent's 20+ online and print directories. Ensured that all listings were updated accurately for annual guides, monthly issues and CharlotteParent.com.

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Career
Career medium 01

Charlotte Parent Magazine

Office Manager

Web management and updates. Updated calendar events for web and print. Edited monthly newsletter for Carolina Parenting, Inc. Wrote and designed press releases. Planned and coordinated events including the annual Young Authors Reception. Managed and updated CharlotteParent.com’s Online Camp Fair. Maintained sales numbers and advertising contracts. Tracked, recorded and analyzed monthly webstats using Google Analytics. Compiled content for marketing e-newsletter.

Career

McEwen Industries

Advertising & Marketing Specialist

Creative design and copy for 10,000+ piece mailings. Copywriting for web, blog, promotional products and e-newsletter. Increased web presence with SEO copywriting and keyword placement. Developed company blog (http://blog.ingroundliners.com). Coordinated placement of print media buys. Developed e-mail campaigns, PPC campaigns and managed Google Analytics tracking. Managed website content. Oversaw marketing and coordination of company webinars.

Career medium 03
Career

Professional Specialty Publications

Ad Sales Director

Sold print advertising space for university and high school sports publications.

Appalachian State University

Bachelor of Science, Communication with a concentration in Journalism; Minor in History

Providence High School