The Long Center for the Performing Arts
Media Services Manager
May 2016 — Present
Responsible for all planning & buying of advertising media for the Long Center.
Research, purchase and negotiate the best media practices that will effectively reach the desired audience & meet revenue goals.
Monitor & optimize effectiveness of campaigns, provide accounting for all campaigns & report to stakeholders.
Oversee direct production & distribution of all campaign collateral. Write copy for tv & radio spots and print ads.
Develop relationships with show promoters, media partners & other organizations to identify community outreach & trade opportunities within the local & national market.