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Susan Chesley Fant

Susan Chesley Fant

Instructor of Social Media & Digital Marketing, Corporate Director MS in Marketing Program

The University of Alabama

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The University of Alabama

Instructor of Social Media & Digital Marketing, Corporate Director MS in Marketing Program

Clinical Instructor and Masters of Science in Marketing Corporate Director at the University of Alabama's Culverhouse College of Commerce and Manderson Graduate School of Business Marketing Department. Creating and teaching the Master's level course MKT 597: Special Topics in Social and Digital Media Marketing. Teaching MKT410: Innovation and New Product Development, MKT300: Intro to Marketing, and NEW490: Creative Industry Management.

Managing all aspects of corporate engagement, financial development, student-corporate relationships, MSM Program student staff, and stakeholder development with corporate parterres and potential partners interested in working with Masters students.

University Roles:
Chair of the Culverhouse College of Commerce Social Media Committee
Ex-Officio Member / Website Development International Business Advisory Board (IBAB)
Co-Advisor Professional Women in Business and Communication
Advisor for University of Alabama Tennis Club

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Castle Sands LLC

President

Marketing firm for website and social media development for local professionals, luxury property, and affiliated businesses. Working alongside owners and executives to establish digital and off-line target marketing strategies to convert potential clients into real clients -- with a focus on the ROI of digital and social media marketing. Through Castle Sands LLC, I build websites and social media profiles for businesses and properties. I also give professional presentations about social media and digital media marketing to professional audiences. Projects I work on are in USA and Canada, with total valuations of approximately 3.75 million dollars.

Specialties:
Return on Investment (ROI) of Digital and Social Media Marketing
Best Practices - Digital Marketing and Social Media Strategies
LinkedIn Company and Personal Profile Writing
Building Websites & Social Media Company Profiles
Advertising Products, Services, and Properties Online
Linking Websites to Google Analytics
Understanding Social Media Analytics

Career

Foresight Education and Research Network

Executive Director

Global network (3,500+ members) for graduate students, professionals, and academics in foresight, entrepreneurship, and management strategy. Creating academic partnerships with 23+ PhD, Master’s degree, and certificate programs by promoting academic research and alumni opportunities. Organizing conferences, with professional research presentations and in-person networking, in USA and Europe. Managing research initiatives including publications on sustainable development, millennial insights, and foresight careers.

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Charles Vail Fellows

Research Assistant

Paid yearlong research position alongside Birmingham-Southern College and Rollins College professors in management and entrepreneurship. Studied the creation of new business research, research methodology and participant confidentiality agreements. Analyzed 22 verbal interviews to create entrepreneur profiles on perceptions of success. Researched and reviewed drafts for professor article published in the Association of American Colleges and University’s Liberal Education.

Career

Susan Chesley Consulting

Social Media Marketing Consultant

Communications consulting business for entrepreneurs and non-profit organizations. Built strategy with executive leadership on external and internal communications systems. Utilized digital and off-line media including Facebook, LinkedIn, Pinterest, flyers and mailings. Non-profit projects included American Red Cross, Girl Scouts, Boys & Girls Club and University of St Andrews North American Foundation.

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University of Alabama

Masters of Marketing Instructor

Adjunct Instructor at the University of Alabama's Culverhouse College of Commerce and Manderson Graduate School of Business Marketing Department. Creating and teaching the Master's level course MKT 597: Special Topics in Social and Digital Media Marketing. Teaching MKT 410: Innovation and New Product Development. Leveraging business contacts to host senior-level executive guests to create new opportunities for the department and to increase student engagement with business leaders. Teaching has resulted in students receiving Google AdWords Certifications and receiving internship and job offers in digital and social media marketing roles post-graduation.

University Roles:
Co-Chair of the Culverhouse College of Commerce Social Media Committee
Ex-Officio Member / Website Development International Business Advisory Board (IBAB)
Co-Advisor Professional Women in Business and Communication
Independent Study Advisor for New College (Liberal Arts College) at the University of Alabama
Advisor for University of Alabama Tennis Club

Special Lectures:
University of Alabama & General Motors Dubai "Social Media in the Middle East"
University Faculty Resource Center "How to Use Social Media in College Classrooms"
Forza Financial (Micro-Lending) "Starting Up with Social Media for Small Businesses"
New College Coffee Hour Entrepreneurship Panelist
Alabama Launch Pad Entrepreneurship Mentor

Career

Duke University

On Site Director and Group Leader

Gifted student programs in Florida and North Carolina on Marine Biology and Astronomy. Responsible for managing staff of 5 -12 to provide education and field research experiences for Talent Identification Program students. Specialized in program development and client relationships, with direct client contact for all levels of interaction, including emergencies. Kept all programs under- budget, while ensuring high quality content delivery.

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Duke University

Teaching & Program Assistant: Belize & Business Leadership

Gifted student program in Dangriga, Belize, on Business Leadership. Taught management and leadership strategy while advising a student project on technology in Central America under the supervision of a Duke University MBA graduate and a Duke University professor. Managed presentations on technology development and entrepreneurship to Belizean news outlets and government officials.

Career

Birmingham-Southern College

Teaching Assistant: International Strategic Issues in Management

Upperclassman course studying the international business organization as a device for mobilizing people and resources to accomplish objectives. Topics include strategy formation with particular attention to organizational leadership, global culture and decision making. Responsibilities included organizing syllabi, supervised lecturing, writing project instructions, grading homework, leading student study sessions, and updating a business research guidebook with college librarians.

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Duke University

Teaching & Program Assistant: China & International Relations

Gifted student program in China on International Relations. Taught international business topics under supervision of a Duke University PhD graduate, while traveling Shanghai, Xi’An and Beijing, China. Leveraged academic and experiential research on North American & Chinese business practices in presentation for BA: 400 International Business Strategy at Birmingham-Southern College.

Career

Birmingham-Southern College

Teaching Assistant: Foundations of Business Thought

Underclassman course analyzing the nature of enterprise through explication of classical literature, organizational and social contextual structures of business, and individual roles in business management. Responsibilities included organizing syllabi, writing project instructions, creating assignments, grading homework and leading student study sessions.

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Alabama School of Fine Arts

Academic Diploma, Creative Writing

Birmingham-Southern College

Bachelors of Science, Business Administration with Distinction in Leadership Studies

University of St. Andrews

Masters of Letters, Managing in Creative Industries