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Susan C. Freeman, M.A.

Susan C. Freeman, M.A.

Marketing Communications (Contractor)

Biscuits & Blues

San Francisco Bay Area

With 5,000+ followers, I manage content on Facebook, Instagram, Twitter, Drupal, and WordPress. I am an amazing storyteller and a very good writer. Driven, experienced business communications professional able to contribute day one; self-starter, team leader, collaborative strategic thought leader and client focused; detail o...

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Biscuits & Blues

Marketing Communications (Contractor)

Visual storytelling, editing, and marketing of promotions that concentrate on using nationwide customer contacts to help build their image and brand, increasing patronage and growing the bottom line.

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Career

Freeman Means Business, LLC - Strategic Communications

Strategic Corporate and Marketing Communications, Principal

Strategic Communications Plans -
Pacific Resources for Education and Learning (PREL), Pacific Islands
Oakland Unified School District (OUSD), Oakland
Pacific Gas and Electric (PG&E), San Francisco

Proposals -
DPSC, Youth Services, Office of Juvenile Justice for Behavioral Health Services
DHH, Office of Behavioral & Mental Health for Transitional Housing
DHH, Office of Behavioral & Mental Health for Secure Forensic Facility Program
DHH, Office of Behavioral Health-Mental Health for CENLA State Hospital
Assertive Community Treatment in the Capital Area Human Services District
Permanent Housing Support Team Services in the Capital Area Human Services District

Training and Communications -
Forward-Thinking Business Development
Attracting New Business
Meaningful Client Service Teams
Communication Styles
Associate Marketing
Creating Relationships
Successful Cross-Selling
Ways to Build Client Relationships

Projects -
“A Study of the Importance of Client-Centric Communication in Business Development Within a Law Firm Setting.” The organizational culture that pervades today’s law firms promotes practitioner behavior. The transition from a practice of law to a business of law remains critical for the life of law firms today.

Hosted a research project via social media called “THINK.” I created content for multiple channels (print and digital) to draw quantitative and qualitative data from what draws people in -- propaganda or fact-based news. It was linked to a blog on the communication theories. The underlying goal was to foster civil political discourse: 1) check facts, 2) trust intuition, 3) use reason, 4) make decision and 5) give merit to another's stand. Up to 190K participants (now closed).

Created a Social Media Strategy and Campaign for an energy company affording “the client” S.M.A.R.T. goals, clear objectives, a feasible timeline, and attainable outcomes.

Proposed a revamp of a university website, offering, “Elements of a Buyer-Centric Website."

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Career