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Sunny Liu

Sunny Liu

Consulting Intern

The San Jose Group

Greater Chicago Area

“Under all circumstances, treat everyone sincerely and compassionately, and fulfill your responsibilities diligently”—a principle told by my uncle that I’ve been following since 7th grade I am a sophomore at Northwestern University triple majoring in Mathematical Methods in Social Sciences, Statistics, and Economics. While m...

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The San Jose Group

Consulting Intern

• Analyzed the recruitment key messaging and tactical assets of a higher education institute compared to 4 competitors and synthesized recommendations for strategic positioning
• Expanded geographic and demographic markets for the Illinois Office of Tourism by evaluating growth potential in the multicultural segment and examining existing competition
• Collaborated with a team of 4 to explore business opportunities in the Cuban market for interested clients by evaluating and presenting Cuban consumer profile, sales potential & economic situations, environmental factors & gov’t regulations, and distribution channels

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Catapult Chicago

Research Intern at WeevU

• Evaluated >30 market reports, case studies, news articles, and empirical research on 251 firms to explore the mechanisms behind how corporate giving increases sales revenue and designed 15 new features to attract corporate sponsorship
• Revised methods to measure companies’ return on investment for WeevU and strengthened nonprofits’ supporter loyalty by incorporating best practices and Value Chain model
• Quantify the cost of social impact for various nonprofit program areas by investigating and converting the input resources into dollar amount

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Strive For College

Vice President at NU

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Students Consulting for Non-Profit Organizations

Incoming Analyst

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Junior Achievement of Chicago

VP of Finance at the Northwestern Chapter

•Manage all the finances by reconciling reimbursements with the Student Organization Finance
Office, planning quarterly budget, and communicating with JA Chicago on financial support
•Design activities such as debates, discussions, and competitions and revise Junior Achievement
curriculum to teach money management and foster teamwork to middle school students twice a week

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Northwestern Undergraduate Research Journal

Features writer; Editor

•Interview PhD students and professors to write about their research on immigration history, theatre performances, neurodegenerative diseases, chemistry, and classics
•Edit senior thesis papers about Math and Sociology for publication on the Research Journal

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Kellogg School of Management

Research Assistant at Department of Management and Organizations

•Investigated how difference-education intervention improves performance of low income and first generation college students by running experiments and organizing data from 110 participants
•Improved and prepared experiments with Qualtrics to help explore how diversity influences workplace dynamics

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A very inspirational article! Thanks McKinsey & Company for your commitment to explore the "why" and "how" of gender diversity in corporate performance, especially through Women Matter research all these years!

A new approach to leadership can help women become more self-confident and effective business leaders. A McKinsey Quarterly article.

Centered leadership how talented women thrive