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Sunil Naidu

Sunil Naidu

Project Manager ( Indian Premier League)

Sunrisers Hyderabad ( Indian Premier League) / Sun Tv Network Ltd.

Hyderabad, A.P

Project Manager at Sunrisers Hyderabad ( Indian Premier League)/Sun Tv Network Ltd.


Sunrisers Hyderabad ( Indian Premier League) / Sun Tv Network Ltd.

Project Manager ( Indian Premier League)

1. Development and review of sport operational plans, policies, and procedures.

2. To undertake duties assigned by the CEO to furtherance the goals and objectives of the Franchisee.

3. Liaise regularly with all relevant parties related to problem solving, issues and concerns, opportunities and related considerations in support of effective game operations & activities.

4. To work within the management limitations provided by the CEO, the Board of Directors with respect to the policies, resource utilization and operations of the host society.

5. To undertake analysis, prepare reports, complete research and pursue other activities in support of the respective functional units involved in the sport on an ongoing basis and ensuring integration and coordination among them.

Career medium 02
Career medium 06

Sun Tv Network Ltd. for Sunrisers Hyderabad

Marketing & Commercial Operations ( INDIAN PREMIER LEAGUE)

1. Drive initiatives in the management team and organizationally that contribute to long-term operational & brand excellence.
2. Contribute to short and long-term organizational planning and strategy as a member of the management team
3. Develop long-range forecasts and maintain long-range financial plans.
4. Liaison with top management. Assist in the development of strategic plans for operational activity. Implement and manage operational plans.
5. Manage customer support. Plan and support sales and marketing activities.
6. Scan the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities.


1. vendor management
2. Supporting and liasioning with the top management for operational excellence within the given budget
3. Managing Sponsors and Sponsor Deliverables
4. Managed all relevant suppliers on day/evening of the event, including operational management of the event
5. Liasioning with IMG, Hyderabad Cricket Association, & the company operationally for the smooth running of the tournament
6. Successfully negotiated sponsorship and operational deals with the given budget
7. Document and catalogue best practices in ticket sales, pricing, premium seating and suite sales, and sponsorship (pricing, promotion, plans, sales tactics)
8. Developed strong, respectful relationships and build credibility with sales & marketing contacts


Deccan Chargers Sporting Ventures

Branding & Marketing Executive ( INDIAN PREMIER LEAGUE)

 Developed growth targets, marketing objectives and brand strategies for the Deccan Chargers brand aligning with the company’s business plan.
 Worked collaboratively with marketing communications to execute strategies consistent with the brand vision
 Analyzed consumer trends, information, and categories to identify opportunities for generating new revenue streams (viz. merchandising options, etc.)
 Analyzed market, consumer, and competitor information to support the brand manager in setting new product pricing and managing pricing strategies of existing product mix
 Management of Out-of-Home Guerilla Promotion Activities
 Responsible for Consumer Segmentation & Consumer Insight Development
 Developed strategic vantage points for the outdoor advertising of the brand
 Active contribution to the day to day management of PR agency

 Successfully negotiated sponsorship deals with key brand partners such as Puma, More Super Markets, Idea Telecommunications, Jaypee Cement & Streax
 Established a strategic alliance for the company with its brand ambassador Saina Nehwal

Career medium 02
Career medium 06

Sports Coaching Foundation ( A leading NGO in sports development)

Branding & marketing Executive

 Identified specific corporate and product opportunities from marketplace assessment of customer and competition
 Implemented and facilitated product introductions, changes and enhancements
 Annual marketing and business development planning
 Assessed competitive and partner landscape for crafting strategic partnering models
 Implemented marketing plans & activities for a variety of client organizations
 Identified new companies for obtaining funds
 Trained volunteers and sales teams, assigning and scheduling their work and motivating them to achieve targets within deadlines

 Created & implemented plans that enhanced productivity and time management of the organization
 Grew the average revenue from INR 50k+/month to INR 150k / month
 Improved teams focus on customer relationship management resulting in 50% increase in quarterly funds
 Organized successful team building events which resulted in an improved community.
 Achieved recognition for organizing seminars, focus groups and fund raising campaigns.
 Established and maintained a corporate client base for recurring fund deposits with Taj Group, New South Wales Cricket Board, Sorokasoft India Pvt Ltd, & various government bodies.


University of Technology, Sydney

Master of Business Administration (MBA), Strategic Marketing & Sports Management

Osmania University

Bachelor of Commerce (B.Com.), E.Commerce

Sri Sathya Sai Institute of Higher Learning

Primary & Secondary Education, Mathematics, Accountancy & Economics