Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Sujay Basak

Sujay Basak

Brand Manager

Bates CHI&Partners

Patna, Bihar

Being Sujay....... Tough

Message
MENU ☰

Bates CHI&Partners

Brand Manager

Career medium 06

Bates Chi & Partners

Brand manager

Collaborating with the Group Marketing and Communication Manager for the ideation, planning & budgeting, production and implementation of all BTL activities, including Retails promotions, OOH, In Store, Print, Electronic and Online promotions.
 Strategy and Planning- Collaborating with Sales and Marketing team to build sales promotions and product communication strategies. Utilization of marketing intelligence resource in team meetings and by building effective reporting system to read and report results of activities and to provide recommendations and forecasts.
 Market Research- Collating data based on questionnaires and personal interviews of people from various cities for TOMA and Brand & Product Recognition before the launch of new products.
 OOH Promotion- Planning and Execution of the most effective OOH media plan in the strategic locations as per the corporate brief and the TG for utmost optimization of Budgets. Selecting the suppliers on the basis of their deliverability and cost efficiency. Competition analysis, Market overview for execution of campaigns.
 Retail Promotion- Managing the budgeting, logistics and distribution of both soft and hard POP by finding the most efficient solutions and the identifying the regions requiring their concentration.
 In-store- Co-ordination, management and distribution point of sale material where required for key retail partners.
 Activation- Planning and execution to reach out to the TG for the active promotion of various products of various brands.
 Print- Negotiation and finalization on the basis of popularity and reach of newspaper and magazine partners for the display of the latest communication.
 Online and Radio Promotions- Co-ordination, negotiation, short listing of social sites for the distribution of web materials including images, logos, banners, demos, web content to email and promote activities for online updates, similarly the audio content for Radio Promotions.
 Sales- Supporting the local teams in the execution of the activities and in achieving their sales and revenue objectives, while ensuring the desired product benefits and brand values/equity are properly communicated. Ensuring that the local feedback is taken into account by regularly visiting sales team.

Career

Selvel One Group

Sales And Marketing Intern

BTL promotion of various brand and their product launches involving the OOH, Retail, In- Shop and Activation Marketing.
Attentively went through handy sales experience of media & space selling.

Career medium 02
Career
Career medium 05

Selvel Advertising P. Ltd.

Officer Sales and Marketing

 Worked effectively for the BTL promotion of various brand and their product launches involving the OOH, Retail, In- Shop and Activation Marketing.
 Attentively went through handy sales experience of media & space selling.
 Worked effectively with my team to enhance media sales and at the same time increasing revenue with existing clients.
 Handled clients entailing Telecom Clients- Airtel, Aircel, Tata Indicom, FMCG Clients- HLL, Radico, Tata Group, Timex Watches, Leather world Footwear, ITC, Garnier, Banking- SBI, Canara Bank, Bank of Baroda, Reliance MF and Insurance, Buying Agencies- Mudra, MOMS, Ogilvy and Mather, RK Swamy BBDO etc.)

Career

Symbiosis institute of Management Studies

Master of Business Administration (MBA), Marketing/Marketing Management, General

Sikkim Manipal University of Health, Medical and Technological Sciences

Bachelor of Science (BSc), Information Technology