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Steven Ziegler

Steven Ziegler

Corporate Communications / Lufthansa - The Americas



Corporate Communications

• Planned & realized press events all over the US (e.g.: New Years Event for journalists, Dinner
  Cruise for board members and senior management, etc.)
• Organized internal events & trainings (e.g. Crisis Communication Training for senior management,   Christmas Raffle for Hurricane Sandy victims, etc.)
• Published the internal magazine „Take Off Americas“ for all employees in North- and South
  America (handled complete editorial organization, conducted interviews, wrote articles, took
  photographs, etc.)
• Wrote press releases and internal articles for Lufthanseat, etc.
• Developed a journalistic corporate blog for Lufthansa US
• Assisted marketing department with the launch of US Facebook-page
• Answered inquiries from US-journalists
• Managed & proofed sponsorships (with e.g. The German Forum in New York, etc.)
• Organized & planned the complete media coverage of the Red Bull Space Capsule transport from
  Los Angeles to Salzburg (planned internal and external media coverage, wrote press release,   organized collaboration with Red Bull, produced short video, etc.)

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ad:C Media // Agency for Marketing Strategies

Trainee - Online Marketing

• Made acquisitions and negotiated with European customers (Focus: Italian market)
• Developed online advertising strategies for different products (e.g. Ebay Classifieds)
• Composed and wrote editorial content for blogs and websites
• Created corporate designs & graphical solutions (e.g. Redesign of logo, banner ads, etc.)
• Developed concept and designed Publisher Tool “ADCROSS” (
• Represented the company at exhibitions
• Internal contact person for media questions (print/online/video)



Student Trainee - Online Management

• Managed content for online page
• Coordinated projects with external agencies
• Was part of the project team „Relaunch Website 2009“

Online Solutions Group // Full Service Online Marketing Agency

Freelancer - Projectmanagement

• Managed online projects and coordinated correspondency with customers
• Provided graphical solutions & photoshootings for customers

Creation Club GmbH // Agency for Integrated Communications

Intern - Integrated Communications

• Provided conceptual ideas & designs for movie-trailers (e.g. „A Scanner Darkly“)
• Collaborated with producers & coordinated between different deparments

Hochschule RheinMain - University of Applied Sciences // Wiesbaden, Germany

Master of Arts (M.A.), Media Management

건국대학교 Konkuk University // Seoul, South Korea

Summer School Certificate, Management

Merz Academy - University of Applied Sciences // Stuttgart, Germany

Diploma degree, Visual Communication