Los Angeles Daily News
Advertising Sales and Target Marketing Specialist
September 2006 — September 2011
As Target Marketing Specialist motivated and led 44 sales reps to sell the Direct Mail Program "Red Plum" (Valassis), newspaper inserts, "Sticky Notes" and custom publishing as part of the advertising solution for new and current clients.
Promoted to sales and product category manager after just 1.5 years of selling in the field Achieved company quota 8 out the past 12 months and increased business by $120,000 year over year during the 2009 fiscal year
Ranked #1 in print inserts out of 9 sister newspapers in the Los Angeles Newspaper Group (LANG)
Implemented bundled programs including print and internet to enable the sales executives to sell multimedia programs. Produced training sessions with all sales staffs to simplify the selling process of Red Plum, and print inserts
As Advertising Sales Representative, Awarded "Sales Person of The Year" for the 2008 Fiscal year by achieving quota 11 out of 12 months and 128% to quota for the year. Overall, achieved quota 14 out of 16 months in an "out of market" territory (Simi Valley)
Earned Top Sales Representative of the Month Award, 3 out of 12 months by achieving highest percentage of quota in a sales force of 25
More than doubled average revenue in assigned territory from $15,000/month to $34,000 in 14 months. Sold nearly $400,000 in revenue in one year
Increased active account base from 4 accounts to an average of 23 in 6 months.