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Steve Cusumano

Steve Cusumano

Director of eCommerce & Digital Marketing

Orva Shoes

Director of eCommerce & Digital Marketing at Orva Shoes





Orva Shoes

Director of eCommerce & Digital Marketing

• Bench marked the status of; identified key metrics that were of concern and developed a matrix that clearly framed the relationship between those metrics and major site/customer service positives and negatives.
• Created and executed a web re-development strategy that reshaped from the merchandise mix, back end functionality (operations), site layout, navigation, customer service and overall brand voice.
• Leveraged PLA’s, remarketing, Facebook ads and affiliates to double sales in just four months.
• Partnered with Blue Fountain Media on a new SEO, Social Media, and Blogging strategy focused on long term growth.
• Partnered with Yahoo for a Financially Fit video series slated to kick off on Black Friday 2013.

Career medium 06

Owner/Blogger Personality

Fashion is a way of life.


Merchandise Assistant

· Creation, EDI, and Maintenance of Purchase Orders for the Ready-To-Wear Plus and Moderate Collections, accounting for each order to manage
my goal of meeting and exceeding plan.
· Attending buying appointments with vendors, valuing garments and recommending the proper allocation of funds to spend on each style.
· Uploaded the information on each style to the Macy' website, pricing each garment, creating outfits featured on the website.
· Request, track, catalogue, swatch, list features and benefits of samples.
· Present all merchandise during style out meetings; and copywriter.
· Create and maintain on order.

Career medium 05

Making of a Mogul

Freelance Fashion Writer / Social Media Manager

Fashion Writer



Junior Player Development League

Career medium 02

Freelance Fashion Writer/Editor - Social Media Manager

Daily I curate content and product, write and edit articles, identify taste makers and influencers, network and promote published content , and manage the flow of long term projects such as large profiles on a celebrity or a collection of looks (ex. The 10 Hottest Men's Sunglasses of 2011).  



Web Production & Merchandise Manager

● Collaborated with Executive team, GMM, Creative Director, Operations team and IT team to develop a framework for what the new should be.
● Managed development, QA/regression testing, merchandising, editorializing, and successful launch of
● Created web content & merchandise strategy; Planned, commissioned, approved, and scheduled site's day­to­day copy, image, video, and merchandise content.
● Managed merchandise mix from start to finish, including approval of buys, turn in, photography, retouching, copy, activation, and merchandising of each style.
● Developed and project managed marketing campaigns across blogs, affiliates, Facebook, Twitter, Tumblr, email, text, and digital ads to drive conversion and acquire customers of value.
● Used analytics to audit traffic patterns, usage and responses for overall website and major editorial/marketing campaigns. Created a series of reports based off analytical data that identified problems or missed opportunities, and identified clear solutions to improve programs, content, delivery and overall site experience.

Career medium 01
Career medium 03


Social Media and Content Development Manager

• Deploy and support social campaigns across blogs, ambassadors, Facebook, Twitter, Tumblr and others.
• Employ journalistic creativity in developing, editing and merchandising website content and features.
• Conceptualize, write, edit and employ all online marketing campaigns.
• Manager guest/ celebrity bloggers


Equally Wed magazine

Freelance Writer

Celebrity Marriage News

Career medium 02


Merchandise Technical Associate

· Creation, EDI, and Maintenance of PO's for the Young Men's Division.
· Attending buying appointments with vendors.
· Responsible for the tracking of all purchase orders.
· Uploaded the information on each style to the Macy' website, also helped create outfits featured on the website.


Hollister Co

Design Manager and Cashier

· Responsible for managing cash/credit sales, handled returns & exchanges, and maintaining records of sales
· Reconciled sales totals at the end of the day
· Acted as a merchandiser at times, arranging and displaying merchandise to promote sales
· Dealt tactfully and pleasantly with customers by helping them locate or obtain merchandise based on their needs and desires
· Helped maintain neat and organized floor displays and fitting rooms areas

Career medium 01

University at Albany, State University of New York

Bachelor of Science, Business Administration; Marketing/Finance

Università Cattolica del Sacro Cuore

Laurea, Economia e Commercio, Moda


Shaw Avenue