Director of eCommerce & Digital Marketing
August 2013 — Present
• Bench marked the status of OrvaDirect.com; identified key metrics that were of concern and developed a matrix that clearly framed the relationship between those metrics and major site/customer service positives and negatives.
• Created and executed a web re-development strategy that reshaped OrvaDirect.com from the merchandise mix, back end functionality (operations), site layout, navigation, customer service and overall brand voice.
• Leveraged PLA’s, remarketing, Facebook ads and affiliates to double sales in just four months.
• Partnered with Blue Fountain Media on a new SEO, Social Media, and Blogging strategy focused on long term growth.
• Partnered with Yahoo for a Financially Fit video series slated to kick off on Black Friday 2013.