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Steve Cusumano

Steve Cusumano

Director of eCommerce & Digital Marketing

Orva Shoes

Director of eCommerce & Digital Marketing at Orva Shoes

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Orva Shoes

Director of eCommerce & Digital Marketing

• Bench marked the status of OrvaDirect.com; identified key metrics that were of concern and developed a matrix that clearly framed the relationship between those metrics and major site/customer service positives and negatives.
• Created and executed a web re-development strategy that reshaped OrvaDirect.com from the merchandise mix, back end functionality (operations), site layout, navigation, customer service and overall brand voice.
• Leveraged PLA’s, remarketing, Facebook ads and affiliates to double sales in just four months.
• Partnered with Blue Fountain Media on a new SEO, Social Media, and Blogging strategy focused on long term growth.
• Partnered with Yahoo for a Financially Fit video series slated to kick off on Black Friday 2013.

Career medium 06
Career

TheStyleWord.com

Owner/Blogger Personality

Fashion is a way of life.

Macy's

Merchandise Assistant

· Creation, EDI, and Maintenance of Purchase Orders for the Ready-To-Wear Plus and Moderate Collections, accounting for each order to manage
my goal of meeting and exceeding plan.
· Attending buying appointments with vendors, valuing garments and recommending the proper allocation of funds to spend on each style.
· Uploaded the information on each style to the Macy's.com website, pricing each garment, creating outfits featured on the website.
· Request, track, catalogue, swatch, list features and benefits of samples.
· Present all merchandise during style out meetings; and copywriter.
· Create and maintain on order.

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Career

Making of a Mogul

Freelance Fashion Writer / Social Media Manager

Fashion Writer

NFL

Temp

Junior Player Development League

Career medium 02

AskMichaelCohen.com

Freelance Fashion Writer/Editor - Social Media Manager

Daily I curate content and product, write and edit articles, identify taste makers and influencers, network and promote published content , and manage the flow of long term projects such as large profiles on a celebrity or a collection of looks (ex. The 10 Hottest Men's Sunglasses of 2011).  

Career

Loehmann's

Web Production & Merchandise Manager

● Collaborated with Executive team, GMM, Creative Director, Operations team and IT team to develop a framework for what the new Loehmanns.com should be.
● Managed development, QA/regression testing, merchandising, editorializing, and successful launch of Loehmanns.com.
● Created web content & merchandise strategy; Planned, commissioned, approved, and scheduled site's day­to­day copy, image, video, and merchandise content.
● Managed merchandise mix from start to finish, including approval of buys, turn in, photography, retouching, copy, activation, and merchandising of each style.
● Developed and project managed marketing campaigns across blogs, affiliates, Facebook, Twitter, Tumblr, email, text, and digital ads to drive conversion and acquire customers of value.
● Used analytics to audit traffic patterns, usage and responses for overall website and major editorial/marketing campaigns. Created a series of reports based off analytical data that identified problems or missed opportunities, and identified clear solutions to improve programs, content, delivery and overall site experience.

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Career
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Loehmann's

Social Media and Content Development Manager

• Deploy and support social campaigns across blogs, ambassadors, Facebook, Twitter, Tumblr and others.
• Employ journalistic creativity in developing, editing and merchandising website content and features.
• Conceptualize, write, edit and employ all online marketing campaigns.
• Manager guest/ celebrity bloggers

Career

Equally Wed magazine

Freelance Writer

Celebrity Marriage News

Career medium 02

Macy's

Merchandise Technical Associate

· Creation, EDI, and Maintenance of PO's for the Young Men's Division.
· Attending buying appointments with vendors.
· Responsible for the tracking of all purchase orders.
· Uploaded the information on each style to the Macy's.com website, also helped create outfits featured on the website.

Career

Hollister Co

Design Manager and Cashier

· Responsible for managing cash/credit sales, handled returns & exchanges, and maintaining records of sales
· Reconciled sales totals at the end of the day
· Acted as a merchandiser at times, arranging and displaying merchandise to promote sales
· Dealt tactfully and pleasantly with customers by helping them locate or obtain merchandise based on their needs and desires
· Helped maintain neat and organized floor displays and fitting rooms areas

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Career

University at Albany, State University of New York

Bachelor of Science, Business Administration; Marketing/Finance

Università Cattolica del Sacro Cuore

Laurea, Economia e Commercio, Moda

central

Shaw Avenue