Globacom Limited (A Nigerian telecoms company with over 4000 employees)
Marketing communications specialist
August 2005 — December 2012
Organized marketing campaigns with colleagues to churn new customers in new areas and enhanced relationship management with existing customers increasing customer base in the territory by 80%.
Coordinated sales stimulation activities around the POS in the territory including product trainings for retail/distribution staff and provided directions on retail initiatives.
Developed brand management strategies, ensuring quality street visibility and other consumer touch points, promotions initiatives and repeatedly achieved sales targets.
Analyzed competitors communications activities to determine consumers interests or concerns and recommended the development of brand collateral for strategic response.
Developed and managed relationships with key Agencies providing media and events solutions, with the monitoring and regular audit of Out Of Home assets in the assigned territory.
Assisted the marketing communications Head in planning and executing communications strategies.
Supervised events and sponsorship activities, exploiting to enhance company's image and bottom line.
Executed all branding activities and ensured quality visibility in 400 channels across the assigned territory.
Performed daily product redistribution and display across retail outlets to optimize sales in the territory.
Developed sales channels and followed leads to increase sales by 85% in the territory.
Reviewed sales reports to determine the successes and failure of advertising campaigns.
Systematized customer/market research and demographic profiling to identify and capitalize on unmet market needs in the competitive retail sector.
Resolved numerous community issues during role out activities in new towns through Social engagements, and achieved collaborative partnerships with community stakeholders.