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Stephanie Williams

Stephanie Williams

public information coordinator

clyde-savannah school district

Rochester, NY

i am passionate about my unique role to activate today's marketing communications best practices in an otherwise staid environment: public schools. in my one-person department, i leverage a variety of new media platforms to create and share informative and engaging content, as well as coach faculty and staff on utiliz...





Clyde-Savannah School District

Public Information Coordinator

This is the first District I've worked in where I've been empowered to build a communications program from scratch. In my first year, I introduced a comprehensive digital media campaign targeting students (ages 12-19) and parents (ages 25-49). I'm currently focusing on content planning and email marketing with the migration of our website over to a 21st Century CMS.

at clyde-savannah, we are reexamining our relationship with learning. that's why our 2016-17 theme is #BeMoreEagle.

words with steph

independent writer & media professional

Long-form lifestyle pieces have appeared in (585) Magazine, Buffalo Spree, Democrat & Chronicle, Rochester Woman, Wayne Post, and Westchester Magazine. Independent clients include Leona Piro Interiors, Michael Spitale Salon, Midtown Athletic Club, The Psychic Comedium, Rochester Laser Spa, and Wayne Central School District.

Gananda Central School District

Public Relations Specialist

Independently oversaw all aspects of communication in a district serving 1,100 students. Engaged stakeholders using a variety of channels to share positive, timely events happening within the community and spread the #GanandaProud message. Maintained district brand standards by educating faculty on appropriate use of communications tools as well as district-owned social media, website, and logos. Worked closely with Board of Education and Superintendent to implement campaigns designed to advance the district’s Strategic Plan. Oversaw High School’s “Friday Forum” series and managed an advisory panel comprised of five students.

adobe creative cloud storytelling youth marketing content marketing email marketing content coaching education education marketing lifestyle writing marketing communications publicity social media copywriting

My current categories are education, not-for-profit, and upscale lifestyle marketing communications. As a media gadfly, my roles require me to be a copywriter, photographer, content marketer, graphic designer, website editor, tech troubleshooter, videographer, and layout editor.

Purchase College (SUNY)

Bachelor of Arts, Art History, Journalism

When all you think about is work, college feels forever ago.