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Stephanie Shaw

Stephanie Shaw

Associate Product Manager

GSN Digital

Boston, MA

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GSN Digital

Product Manager | Advertising Products

- Onboard new vendors and manage third party ad products through the development lifecycle
- Drive the product strategy for consumer facing products along with new tools and back end enhancements to improve our ad serving capabilities
- Track and report weekly impressions and revenue for products
- Brainstorm and package new executions for premium advertisers

Career medium 01
Career
Career medium 01

GSN Digital

Associate Product Manager

- Strategized with stakeholders to define the key business objectives and build the product roadmap
- Managed the product development lifecycle for all interactive web features by collaborating with cross- functional scrum teams
- Evaluated the performance of products after the initial launch and propose effective solutions to iterate on projects and improve the user experience
- Researched the competitive landscape, marketplace trends, and user preferences

Career

Krupp Kommunications

Public Relations Intern

- Researched clients to develop press kits, pitches, and media strategies
- Assisted in planning events, satellite TV tours, and radio tours
- Generated media lists for beauty, fitness and publishing clients

Career medium 04
Career
Career medium 05

Boston Magazine

Marketing Intern

- Assisted in organizing, planning and working promotional events, including the annual "Best of Boston" party
- Responsible for writing event recaps, photo captions, and reorganization of the ACT software
- Catalogued client and advertiser mentions in all magazines including Boston Magazine, Boston Home, and Boston Weddings

Career

New York University in Prague

Dickinson College

Psychology

The Rivers School