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Stephanie Libous

Stephanie Libous

Senior Associate

RF|Binder

Senior Associate at RF|Binder

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RF|Binder

Senior Associate

RF|Binder is a full-service public relations agency headquartered in New York with an office in Boston, and bureaus in Chicago, Los Angeles, Philadelphia, and South Florida. Established in 2001 as an independent subsidiary of the Ruder Finn Group, one of the largest independent public relations firms in the world.

Clients include nonprofit, education/edtech and corporate organizations.

-Develop client recap and future planning presentations: case studies, coverage growth calculation, summarize and analyze projects, media tours and announcements that the account team has executed, detailing year-ahead planning of media relations activities and thought leadership

-Extensive daily media monitoring of 50+ international, national and trade sites for various clients, targeting relevant news, as well as targeted current events; format, analyze and summarize 20+ articles to distribute to client’s company employees

-Research new business opportunities; respond to RFPs and develop presentations highlighting RF|Binder's successful track record in related client projects and media relations

-Write press releases, pitch notes, media coverage wrap-up reports and monitor/track all coverage obtained (impressions, story count, media type, etc.)

-Interact independently with international, national and local media, including bloggers in a variety of trades to secure press coverage for clients and coordinate media tours in various cities (New York City, San Francisco, Washington, DC, London)

-Update and compile media lists and press clips, create comprehensive coverage clip books

-Administrative duties including maintaining weekly meeting schedules and action duties, monthly activity reports

Career medium 01
Career

RF|Binder

Associate

Union College

Research Assistant and Website Design Intern

-Worked with Union College and Wake Forest University faculty to envision the design, scope, and launch of a new department web resource
-Identified content for site through research in print and digital media
-Aided in development of its structure and format
-Marketed the resource by publicizing on running websites and campus e-mails and letters
-Provided professors with incentives to use it for aiding students

Career medium 01
Career

Bath & Body Works

Sales Associate

Gamma Phi Beta Sorority, Epsilon Epsilon - Union College

Sponsored Social Chair

For the past year, I have been in charge of reviewing and managing a $20,000+ budget to plan various formal events for groups of up to 220 people. I worked with business owners to create and agree on contracts incorporating ideas and wants of the group into account.

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Career
Career medium 01

b5media

Social Media & Business Development Intern

As the social media and business development intern, I gained a better understanding of both business-to-business (B2B) and business-to-consumer (B2C) while working in the social media, sales, and marketing departments. On a daily basis I analyzed 30+ articles and created headings and social media tags for the company blogs' Facebook, Twitter, and Tumblr sites. The social media team and I worked together to develop the design and voice of each website the company published, and continuously worked on preserving partner relations while promoting articles and giveaways on various digital media platforms. Additionally, I monitored activity and site traffic, compiled data into Excel reports, and authored, edited, and published articles with imagery on topics such as personal finance, dating, and family. Furthermore, I created a mock-up sales kit for the health and wellness site to send out to potential sponsors and partner sites.

Career

Gatekeeper Honorary Society - Union College

Tour Guide

My main responsibilities include facilitating campus tours for prospective Union students, parents and guidance counselors and answering questions on academic, social, and career topics. I also play a vital role in promoting and encouraging a greater understanding and appreciation for the historical significance of Union College and surrounding community.

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Career
Career medium 02

Union College

Co-Communications Chair for Minerva House Council

Elected into the position on the Blue House Council, I was in charge of creating and sending out mass emails to all Blue House members, informing them of upcoming events, deadlines, and opportunities. Additionally, responsibilities include organizing the Minerva website and keeping it up-to-date.

Career

Southern Tier Aids Program

Business Development Intern

As the business development Intern, I was responsible for updating log of materials needed at shelters and contributed to the daily structure of the office. I also created an updated media kit for the organization’s employees.

Career medium 02
Career
Career medium 06

Schenectady Museum & Suits-Bueche Planetarium

Research Intern

As a research intern for the museum, I gathered archival information pertaining to a historical figure of Schenectady, Thomas Edison, for a presentation. Additionally, I created a visual and audio compilation of sound bits, live reel videos, various television and radio show clips, and photographs.

Career

Union College

Activities and Public Relations Committee for Minerva House Council

As part of Union College’s Minerva House System, I stood on the Activities and Public Relations Committees. My responsibilities included planning and organizing events, advertising for events, and attending weekly Council meetings. One of my major projects included single-handedly organizing a Wine Tasting Seminar with a Certified Wine Specialist for students, staff and faculty to participate in.

Career medium 03
Career

Union College

Bachelor of Arts (B.A.), Anthropology, English

York St. John University

Study Abroad Program

Union-Endicott High School

Honors Regents Diploma