August 2013 — Present
RF|Binder is a full-service public relations agency headquartered in New York with an office in Boston, and bureaus in Chicago, Los Angeles, Philadelphia, and South Florida. Established in 2001 as an independent subsidiary of the Ruder Finn Group, one of the largest independent public relations firms in the world.
Clients include nonprofit, education/edtech and corporate organizations.
-Develop client recap and future planning presentations: case studies, coverage growth calculation, summarize and analyze projects, media tours and announcements that the account team has executed, detailing year-ahead planning of media relations activities and thought leadership
-Extensive daily media monitoring of 50+ international, national and trade sites for various clients, targeting relevant news, as well as targeted current events; format, analyze and summarize 20+ articles to distribute to client’s company employees
-Research new business opportunities; respond to RFPs and develop presentations highlighting RF|Binder's successful track record in related client projects and media relations
-Write press releases, pitch notes, media coverage wrap-up reports and monitor/track all coverage obtained (impressions, story count, media type, etc.)
-Interact independently with international, national and local media, including bloggers in a variety of trades to secure press coverage for clients and coordinate media tours in various cities (New York City, San Francisco, Washington, DC, London)
-Update and compile media lists and press clips, create comprehensive coverage clip books
-Administrative duties including maintaining weekly meeting schedules and action duties, monthly activity reports