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Stephanie Kaye Ramirez

Stephanie Kaye Ramirez

Marketing Analyst, Direct Mail


Marketing Analyst at Bloomingdale's






Marketing Analyst, Direct Mail

• Manage and execute Bloomingdale’s direct marketing campaigns supporting all calendar, and vendor events using the Unica Affinium Campaign tool to ensure accurate and timely production of customer files. Maintain direct marketing event schedules to ensure all deadlines are met.
• Utilize Bloomingdale’s customer database, marketing calendar and previous direct mail campaign results to interpret historical customer behavior as a tool to drive marketing initiatives, including circulation recommendations and customer segmentation strategies (RFM/segmentation/model) for 350+ mailings per year.
• Collaborate with Account Executives, Merchants and Marketing Effectiveness Teams to finalize overall direct mail strategies, (i.e. offers, circulation, and targets) to optimize mailer performance.
• Design and implement tests and analytics to measure the effectiveness of marketing campaigns and to maximize ROI and drive total product/event sales.
• Analyze direct mail campaigns in context of total event performance pre and post event for all mailings, and communicate results, actionable insights and recommendations to business partners and cross functional teams in order to innovate and improve upon each campaign.

Career medium 03
Career medium 04

Stella & Dot

Independent Stylist

Stella & Dot, an Inc. 500 Fastest-Growing Company, is a social selling company that creates flexible entrepreneurial opportunities for women, featuring a trendsetting boutique style jewelry and accessories line created by award-winning designers.

Our pieces have been featured in top fashion magazines like InStyle and Lucky Magazine, and is also worn by celebrities including Penelope Cruz, Paris Hilton, Kim Kardashian and Debra Messing to name a few.

• Represent and sell Stella & Dot's unique and fashion-forward line of hip boutique jewelry, through private home trunk shows and my personal website:


SMU Alumni Chapter in NYC

Co-Chair, Chapter Leadership Team

• Plan and promote all SMU Alumni events in the Greater NYC Area (Events include: Football Watching Parties, Networking Events, Happy Hour Series, Community Service Days, etc.)
• Collaborate with other local Alumni chapters on joint events to promote and foster networking and friendly relations with other university alumni.

Career medium 02
Career medium 02

Southern Methodist University Class of 2006 Reunion Committee

Steering Committee Member

• Serve as liaison between SMU and the Class of 2006 for all Reunion and SMU Centennial Homecoming information
• Promote all reunion events to classmates with enthusiasm and through various mediums (social media, e-mail, in person, text, etc.)
• Reunite classmates with each other and SMU
• Increase attendance at all reunion events
• Encourage class giving and meet or exceed set goal of 25%
• Attend reunion activities and encourage other classmates to attend



MBA Marketing Strategy Consultant

• Created and analyzed the inaugural marketing mix budget (5-10% of revenue) allocated to digital media, social media, B2B client acquisition, and website optimization for the StudioNow brand and brand.
• Generated target partnership lists and developing marketing strategies to obtain business from large organizations through digital outlets such as LinkedIn, webinars and content generation.
• Re-branded the portion of the business dedicated to acquiring talented filmmakers, photographers, writers and other creative individuals for the StudioNow Creative Network.

Career medium 05
Career medium 01

Fashion for a Passion

2011 Steering Committee Co-Chair

• Led a committee that planned and promoted a Charity Fashion Show and Silent Auction produced by the Owen Women's Business Association and the Belmont Chapter of the NAWMBA benefitting Thistle Farms and the Christian Women Job Corps.
• Solicited silent auction items and donations from local area businesses, community members, and Owen alumni.
• Raised over $5,000 for both charities, donating 100% of all event revenue to the beneficiaries.


PL360 Beverage Partners

MBA Marketing Strategy & Communications Consultant, Capstone Project

• In the first phase of the Capstone project, submitted proposal to client and beat out other bidders to win project based on proposal compatibility with client's problem.
• Selected team members based on capabilities to work on the project phase of the Capstone Project.
• Led and managed team of 3 other MBA students, dividing tasks and holding weekly meetings to discuss progress and further divide action tasks.
• Analyzed potential for Internet Marketing Strategy to increase brand awareness and incent purchase for PL360 beverage brands (i.e. it, caminada, pandemonium, and un4seen).
• Researched core competitors and detailed analysis of current use of social media strategies for increased brand awareness, and/or promotional aspects.
• Developed "personalized" internet marketing strategies for each PL360 beverage brand based on target audience and brand personality.
• Culminated entire Capstone Project in a final written report and detailed Powerpoint Presentation to client.

Career medium 01
Career medium 02


MBA Brand Strategy Intern, Social Media Marketing

• Contributed to the entire lifecycle of Disney’s social marketing campaigns from research, campaign and proposal development, project kick-off, project deliverables tracking, and project fulfillment.
• Projects included research, analysis, ideation and social strategy development as pertaining to Toy Story 3, Secretariat, The Sorcerer’s Apprentice, Prom, ESPN, and Disney Theme Parks, etc., on all new and social media platforms including Facebook, Twitter, YouTube, and mobile.
• Researched and recommended emerging social media platforms and social applications to increase social media visibility and presence for current clients.


Broccoli Cupcake

Marketing Communications Consultant

• Develop comprehensive Marketing Plan to drive traffic to website, blog, conferences and increase monetization of the Broccoli Cupcake website.
• Research, write and disseminate press releases to increase brand awareness for Broccoli Cupcake and its spokespersons in the local Nashville community and nationwide.

Career medium 02
Career medium 06

Pine Creek Medical Center

Director of Marketing

• Managed the hospital-wide corporate marketing and communications, with a $700K marketing budget, designing and executing an integrated marketing campaign utilizing print media, online advertising and search methods, radio, TV, and sponsorships, increasing brand awareness and visibility for the hospital which led to selection as one of Dallas’ Top Medical Centers.
• Developed and implemented corporate branding strategy, uniquely positioning hospital for success by creating a niche in the saturated Dallas-Ft. Worth hospital industry.
• Produced monthly segments on WFAA Channel 8 Good Morning Texas including selecting speaker, topic, and developing “on air” script in order to generate positive brand awareness and equity of physicians and the hospital itself in the community.
• Wrote copy and directed creative for advertisements, brochures, newsletters and press releases. Distributed press releases to increase awareness of physicians and hospital based on targeted marketing initiatives.
• Planned, produced and promoted all internal and external hospital events and fundraisers including National Hospital Week events, Philanthropic initiatives, Board of Directors’ Meetings, and Annual Holiday Party held for the hospital, its staff and physicians.


Pine Creek Medical Center

Marketing & Communications Coordinator

• Directed launch of Texas Weight Management Program including development of website, print collateral materials, information seminars, and advertisements increasing program participants.
• Provided support and insight to Director of Marketing for all current advertisements and marketing plan initiatives.
• Wrote and established company mission, values statement for affiliated surgery center.

Career medium 02
Career medium 05

Dallas Center for Performing Arts

Marketing and Special Events Intern

• Assisted Director of Special Events with planning and promoting of the Groundbreaking Ceremony for the Dallas Center for Perfoming Arts (DCPA).
• Was an active committee member on the Marketing team guiding and determining the initial branding and marketing strategy for the DCPA.


Vanderbilt University - Owen Graduate School of Management

Master, Business Administration, Brand Management Specialization with Concentrations in Marketing & Strategy

Southern Methodist University

BBA, BA, Marketing, Spanish

Ursuline Academy of Dallas

High School Diploma

The Highlands School