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Souad Christina

Souad Christina

Audience & Ticketing Coordinator

TEDx Sydney

Sydney, Australia

An ambitious and inspired marketer, I am both creative and analytical; a dreamer and a doer. Passion, respect and optimism are some of my core values, that’s why I commit wholeheartedly to every project, consistently exceed expectations, and remain positive in the face of challenges and constraints, always aspiring to do mo...


TEDx Sydney

Audience & Ticketing Coordinator

Curious by nature, I’m a long-time follower of TED and TEDx globally and very excited to be part of the TEDx Sydney Management Team in 2016. Reporting to the Head of Operations I am part of a small team responding to enquiries, curating thousands of applications and assisting in the management of ticketing for the TEDx Sydney and TEDxYouth@Sydney events at the Sydney Opera House on 25 May 2016.

Sunday Lunch

Account Director

At Sunday Lunch we do more with less. We're a brand activation agency building connections between brands and consumers along the path to purchase.

Due to the fast-paced nature of a small, start-up business, I wear several hats. My role exists to manage client services including nurturing and growing existing client relationships, end-to-end project management, new business development and the oversight and development of the account service team. I also act as a 2ic to the Managing Director providing support on delivering wider business objectives.

Key Marketing Competencies:
- Local marketing: tailored tactical sales-driving local campaigns, community and grass roots activities, sponsorship/partnership leverage
- Consumer promotions: national and regional, legals, prize management
- Digital marketing: email direct marketing, online advertising, website development
- Direct marketing
- Cause-related marketing
- Customer lifecycle
- Brand guidelines, values
- Strategic development
- B2B & B2C experience
- ATL - Press, OOH, Radio

Professional Skills:
- Lead concept generation: idea generation, evaluation and sell-in
- Project management: concept to execution
- Financial management: forecasting, estimating, invoicing, revenue
- Team management: recruitment, management and mentoring
- Business development: new and existing, strategic partnerships, sales training
- Supplier management: creative, printers, brand ambassadors, promotional staff and merchandise
- Copywriting: promotional copy, EDMs, printed comms, creative copywriting for campaign concepts, articles/blogs
- Post-campaign analysis: reports, conclusions and actionable recommendations
- Quality & accuracy: maintaining responsibility for 100% accuracy on all communications

Key Accounts: AGL (B2B), Caltex Australia (LAM, Fuel, Lubricants, Star Mart Retail, Card, Sponsorship), Allphones