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Soraya Darabi

Soraya Darabi



New York, NY

I'm the co-founder of Zady, a mission-driven content and commerce brand described best as "The Whole Foods of Fashion," and an investor in early stage startups at the intersection of design, social impact and innovation.





2015 Levo 100 Honoree: Transformers

Levo 100 celebrates inspiring Millennials who are transforming the world as we know it. The Transformers category recognizes those who advance civilization and teach inspiration—social activists, career coaches, nonprofit builders, and other amazing minds who enable us to be better.

See the Levo 100
"Intelligence without ambition is a bird without wings." - Dali



Zady is a mission-driven brand described best as "The Whole Foods of Fashion." No more apparel in landfills, no more production with questionable roots: there is a large and growing population of people who demand honesty and quality in manufacturing. Zady searches the globe for stylish, timeless and sustainably produced products made from the highest-quality raw materials. From hand-stitched Nashville denim made by experts who happen to be husband-and-wife to Cashmere from Nepal made by widowed artisans, Zady tells the story of each product, down to the raw materials.


I am interested in making sure women have fair and equal rights in the workplace, and that we help one another reach our professional goals through reverse and peer mentorship.

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Techweek NYC 2014

I spoke about developing a community-driven brand that customers join, not just buy.

My dream job involves helping entrepreneurs discover their true passion, and focusing on scaling ideas that have the ability to transform the world.

One World

I sat down to talk with Deepak Chopra.



Foodspotting is a community-driven dish discovery app that allows individuals to find, share and recommend food dishes. The app was named by Apple and Wired Magazine as an “App of the Year” and acquired by Open Table.

The New York Times

Manager, Digital Partnership and Social-Media Marketing

While at The Times, I positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns.

The New York Times

Manager of Buzz Marketing

I began my career as Manager of Digital Partnerships and Social Media at The New York Times, where I kept my finger on the pulse of today's ever-changing digital landscape.

Georgetown University

B.A., English Literature and Journalism

The Blake School

Diploma, High School