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Sophie Tran

Sophie Tran

Independent Stylist

Stella & Dot

Multi-disciplined talent seeking long-term growth

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Stella & Dot

Independent Stylist

As a hobbyist Stella & Dot Independent Stylist, my inescapable love and weakness for fashion and tech keeps on the frontier of these two industries! I am so curious and excited to see how Social Commerce and personalized content/shopping experiences will evolve and define the start of 2014. Last but not least, I don't mind bragging that as a Stella & Dot Independent Stylist, I've experienced part of an Inc. Magazine's 500-Fastest Growing Company that supports women entrepreneurship through enthusiasm, courage, passion, and responsibility.

Career medium 04
Career

Richel D' Ambra Spa & Salon at the Ritz-Carlton Hotel

Front Desk Concierge

Delivering client experiences and upholding staff and team interactions according to Ritz-Carlton standards.

Independent Contractor

Convention Model

Non-exclusive talent available for booking for conferences and industry tradeshows.

• Lead generation
• Brand exposure

Career medium 06

Independent

Field Marketing Professional

• Superfresh, Brand Ambassador, Aug - Sept 2011:
Exceeded campaign goals of two-week grand opening promotion that skyrocketed initial profits during first weekend of campaign and helped retail location earn first place rank as "most profitable performance" within its region.

Clients:
• A&P, Superfresh
• AT&T
• Columbia Sportswear
• Ford - Average 62 data captures per hour*
• IGN Entertainment
• Microsoft: Windows 7
• Playhem
• LevelUp (a SCVNGR company)
• Levi Strauss
• Southwest Airlines
• XFINITY Live
• Major Search Engine (Undisclosed) - part of a series of ongoing national tours in multiple countries

Career

Abercrombie & Fitch

Assistant Manager

•Trained and managed 70+ associates to deliver branded experiences.
• Oversaw entire impact system at one of brand's busiest locations amongst 1,000 retail locations worldwide.
• Assisted in visual merchandising/floorset updates and maintenance under strict deadlines.
• Improved shrink percentage from 57 to 43 units loss per week, helping home retail location rank as one of top performers within district.
• Evaluated team's performance, addressed weaknesses and opportunities, re-prioritized goals, and demonstrated solutions to help retail location earn 96/100 internal audit score during busy season.
•Lead team of 70 associates to earn five 'perfect' secret shop scores.
•Excelled at multi-tasking, project management, and prioritizing according to customer-oriented business needs.

Career medium 02
Career
Career medium 04

Philly Tech Meetup

Contributor

Growing my love and hunger for tech and entrepreneurship. Responsible for social media updates/management, assistance of live event coverage, networking, and cultivating interests and talents in the Philly Tech community.

Career

Confidential

Digital Marketing Consultant

• Researched and analyzed trends, best practices, and emerging tools and ideas to support digital marketing strategies.
• Created content strategy to define social media marketing value.
• Voiced clients' online presence and managed audience interactions to grow clients' brand.
• Presented statistics, case studies, and relevant research to propose cross-marketing strategies and opportunities.
• Copied material for digital and field marketing campaigns.
• Investigated niche markets and reach out to leads and audience through social media channels.
• Promoted transparency to ensure brands align with social & environmental responsibilities.
• Initiated/proposed a #Tweetchat to engage Twitter communities in thoughtful conversations about community issues.
• Initiated/proposed a community project that focused on poverty and sustainable foods.

Clients:

Established gourmet ingredients eCommerce, Mar 2011 - May 2013
Startup "daily deal" website, Mar - Sept 2011
Startup marketing company with non-profit mission, Mar - Aug 2011
Gaming eCommerce, Mar - Oct 2011
Sports apparel eCommerce aligning itself with Nike, Mar - Oct 2011
Foreign-based vacation destination and travel agency, Jun - July 2011
Local restaurant, Jan - Mar 2011
Web consultancy as a copywriter for client services, June - Dec 2012
International supplier-manufacturer of building materials, Mar 2013 - June 2013

Career medium 05
Career
Career medium 04

D4 Creative Group

Social Media Intern

"D4 is one of Philadelphia's Top 10 advertising agencies. What do we do best? The first five seconds, which leads to thirty more, which leads to a visit to your website, which may win you a customer for life. Go figure."

What makes us different?
Well, in the emotional, invisible, gut-level realm: we're idea warriors."

• Draft proposals and submit copies to Social Media Director for review.
• Curate and create content to integrate into social media strategies for clients.
• Initiated ideas for social media campaigns.

Career

Niche Media Inc

Market Research Intern

• Translated brand stories from concept to product mockups to narrate and define user experiences.
• Monitored competitive marketing activities through SWOT analyses to help define "critical paths" in marketing plans.
• Assisted in rapid development of website structure, features, and content.
• Researched applications for customer engagement experiences, crowdsourcing, and gamification.
• Presented research to team as part of design & development processes.
• Researched emerging technologies that enable personalized services across multi-platforms.
• Developed alternative strategies for future product and brand launches.

Career medium 04
Career
Career medium 01

Confidential

Executive Assistant

• Attended conferences with C-level executives and clients.
• Liased between clients and company; as well as internal liason between three divisions.
• Recorded and managed filing system of confidential correspondences.
• Assisted COO in organizing meetings, preparing minutes, and following-up internal goals.
• Created and maintained accurate and strictly confidential client databases.
• Composed correspondences, reports, and conducted basic market research.

Career

Zecozi

Creative Research & Communications Analyst

• Conducted creative market research related to social commerce, social media, multi-platform technology, small businesses, and online privacy.
• Produced weekly visual and textual research summaries for internal reviews. 

• Analyzed internal and external resources to support executive decisions, company strategies, design processes, and business operations.
• Designed interaction flows (wireframes) and created website content with communications team.
• Directly identified opportunities through collaborating with internal teams to improve product and concept development.
• Aggregated relevant information and current events to support proposals for community outreach and brand engagement projects.
• Produced and evaluated digital content for website and blog with marketing and communications teams.
• Contributed blog content as 'B-Corporation journalist' with focus on transparency, online privacy, and conscious consumerism.
• Sought social entrepreneurship opportunities through design and technology to help company become a better community-conscious business.

Career medium 05
Career
Career medium 02

Philadelphia University

Administrative Assistant

• Assisted Office Manager and Directors of three offices to stay up-to-date on agendas and communications.
• Coordinated projects, presentations, lectures, and orientations to promote state-funded program's resources and assistance for university students.
• Established data entry methods and simplified procedures for faster, easier, more accurate documentations.
• Dedicated to peer-counseling with focus on time management, studying and writing skills, and organizational skills.

Career

IKEA

Sales Associate (Office Planner)

• Awarded "Ambassador of Client Confidence” in 2007.
• Focused on sharing company mission with clients and co-workers to promote social and environmental sustainability.
• Designed offices for small- and home-businesses, specializing in practical workspace solutions, functional storage units, efficient conference areas, and healthy circulation.
• Aided in designing office plan and furniture selection using 3D computer design demonstrations.
• Assisted manager and team with daily inventory, visual merchandising, and maintenance of showroom studios.
• Compiled design documents, warranty literature, and order confirmations to complete services.

Career medium 04
Career

Central High School

Philadelphia University

Bachelor of Science (BS), Architectural Studies