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Sönke Bullerdiek

Sönke Bullerdiek

Senior Partner Engineer

Wooga

Senior Manager Strategic Platform Partnerships at Wooga

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Wooga

Senior Partner Engineer

Career medium 04

Wooga

Senior Manager Strategic Platform Partnerships

Soenke is Senior Manager Strategic Platform Partnerships at Wooga, one of the most popular social games developers for web and mobile in the world. In his position, he manages all business, technical and product related partnerships with Wooga’s main platform partners Amazon, Apple, Facebook, Google, Microsoft and Samsung. He is the tie between the different game teams and the partner companies to ensure all Wooga games receive the best possible integration and operational support.

Responsible for the worldwide partner management (on a product, business and technical level) with companies like Facebook, Google, Amazon, Microsoft, Samsung and Apple:
- Negotiate all contracts with platform partners
- Interface and manage strong direct relationships with web and mobile platform partners
- Partner with cross-functional teams internally and external platforms to create and execute product, operational, and business initiatives
- Partner closely with internal game studios via data driven analyses to identify and drive user reach, retention and monetization on partner platforms
- Develop initiative roadmaps, drive insight analyses and communicate recommendations with internal stakeholders and partners
- Analyse and track key metrics to highlight trends and potential issues for strategic reporting and decision making
- Possess deep knowledge of internal game features and mechanics
- Recommend and drive best practices for building on partner platforms that deliver user reach, retention and revenue.
- Understand all aspects of platform relevant features, channels, Terms of Service (TOS), and other policies
- Influence game feature development to balance delivering the best user experience and growth/monetization
- Meet regularly with partners to recommend platform improvements to drive joint growth and quality
- Communicate platform partner updates, changes and implementation recommendations to all affected internal stakeholders

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- Actively use business intelligence tools in order to apply metrics-driven development based on actual user behaviors

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