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Sonja Gibson

Sonja Gibson

Senior Director Investment, San Francisco

Invest Victoria, State Government of Victoria, Australia

Senior Director Investment at Invest Victoria, San Francisco


Invest Victoria, State Government of Victoria, Australia

Senior Director Investment, San Francisco

Based in San Francisco with responsibility for identifying and securing new investment opportunities across the North American market with an emphasis on technology driven industries and the West Coast of the United States. Supporting the development of business cases for North American companies seeking to expand into Asia and Australia based out of Victoria.

Build on existing relationships and create new connections with key, North American based executives of corporations that already have significant investments in Victoria or those planning to make investments.

Career medium 01

Scottish Development International

Investment Attraction

Mitsui Babcock

Marketing and Business Development Manager

Career medium 03

Tourism Victoria

Director Tourism Investment & Air Services Attraction

Lead a team focused on pursuing and developing relationships with potential tourism investors, project developers and major tourism infrastructure investment groups to facilitate and promote the development of tourism projects to Victoria. I work closely with Tourism Australia, Austrade and the network of Victorian Government Business Offices to identify potential investors and position Victoria's tourism sector for investment.


Invest Victoria, State Government of Victoria, Australia

Executive Director Investment

Invest Victoria is the Victorian Government Investment Promotion Agency with lead responsibility for promoting Victoria as a global investment location.

My team co-ordinated and led complex investment opportunities working directly with local and international companies to secure new projects to Victoria with significant success. An exciting and challenging role requiring strong internal stakeholder relationships, negotiation skills and client relationship management.

In December 2012 Invest Victoria won the best digital marketing strategy by a region in FDI Magazine's inaugral Digital Marketing Awards. Invest Victoria succeeded across the board for regions for best use of social media and second for its website. FDI Magazine is woned by the Financial Times.

Career medium 05
Career medium 02

State Government of Victoria, Australia

Executive Director Food & Beverage Trade & Investment and Regional Industry Investment

Led a team focused on developing and implementing a strategy to increase investment into Regional Victoria and investment and trade development across the food and beverage sector.

Led the food export team that designed and delivery of trade engagement program with China with a particular focus of high value dairy and wine exports. Delivery of a business networking program during the Shanghai World Expo. This team also reinvigorated our export activities in Japan, South Korea and the Middle East and North Africa.

Delivered new strategies for wine export and dairy nutraceuticals. Developed strong relationships across the sector.

Led the investment team to take a more strategic approach to FDI in regional Victoria through a strategic company targeting initiative and investment marketing initiatives for regional Victoria.

A dynamic and challenging role.


Multimedia Victoria

Technology Industries Investment Attraction & Business Development

During my first three months in this role I designed and implemented a CRM system on the platform. This has now became the standard platform across the Department of Business and Innovation.

Developed a company segmentation strategy to complement the implementation of the CRM system ensuring maximum focus on key clients to deliver against FDI targets.

Sectoral expertise across ICT in particular data centres securing a number for Victoria during my time at MMV.

Successfully secured a number of significant investments in the ICT sector during my three years at MMV.

Career medium 03

Glasgow Caledonian University

BA, Consumer and Marketing Mgt

Glasgow Caledonian University

MSc, Information Mgt Systems

Chartered Institute of Marketing

Chartered Postgraduate Diploma, Marketing and International Marketing

University of Strathclyde

Certificate International Marketing, International Marketing

Leadership Victoria

Williamson Community Leadership Program